If you thought neck contouring was a weird beauty trend, it's time that you are introduced to boob contouring.
Thanks to this bizarre new trend, an inadvertent nod to drag queens everywhere, you can now fake a larger rack without uncomfortable pushup bras, tissue stuffing or expensive (and permanent) plastic surgery.
Read more: This Video of a Model Getting Her Entire Body Contoured Proves We've Reached Peak Contour
Huda Kattan, a beauty blogger behind many recent Instagram trends, including T-Rex hands and lip contouring, recently posted a video of fellow blogger Ashley Blue DeFrancesco contouring her boobs. The cleavage looks so real, it's hard to believe it is just makeup.
Kattan herself first posted a video in May 2015 explaining the high art of drawing fake breasts on using makeup.
A quick search on Instagram proves that many have since jumped on the boob contouring bandwagon.
While contouring your boobs for an outfit or two isn't problematic per se, the practice of being able to change every aspect of one's body, as seen in this video of a model contouring everything from her face to her legs, can suggest unrealistic and unattainable body standards.
"I think contouring sends a bad message. It says, 'Something's wrong with you the way you are,'" Bobbi Brown, makeup artist and founder of Bobbi Brown Cosmetics, recently said in a Vogue podcast.