The latest plant product expected to lead a retail revolution in Colorado isn't green — it's yellow.
In an effort to supplement the poor sales performances of cow and soy milk, Denver-based company WhiteWaveFoods is stocking the shelves of its Colorado, Indiana, Michigan and Ohio stores with a most devious concoction indeed: banana milk.
Sir Bananas, the product's cute moniker, is a blend of 2% milk and banana that boasts 7 grams of protein per serving. It's also available in a chocolate banana flavor, for those of us who prefer our milk slightly further removed from its natural state.
Citing a Euromonitor International report, the Denver Post reported that in North America, dairy milk sales dropped 7.8% from 2014 to 2015. Soy milk was worse off, with sales dropping off 13.2% in the same time period.
Meanwhile, the popularity of nondairy milk products continues to surge. Annual almond, cashew and coconut milk sales are now worth $700 million, and sales increased 40% from 2013 to 2014, according to Fortune.
In a report on the dairy sector for Packaged Facts, analyst Howard Waxman wrote that dairy farmers don't plan on throwing in the towel any time soon.
"The dairy industry, including the organizations representing farmers, processors and marketers, is determined to make a major rebound in 2015 and beyond," Waxman wrote, according to the Post. "The organizations have noted that the alternative beverage marketers have taken the lead in innovation and the goal appears to be to re-establish milk as an innovative product."
So while numbers point to nondairy as the future of the milk aisle, we're betting on Sir Banana, dairy base and all, to show Rice Dream and Almond Breeze the door.