Drake Announces 'Views From the 6' One-Day Pop-Up Shop Surprise for New York City

Drake Announces 'Views From the 6' One-Day Pop-Up Shop Surprise for New York City
Source: AP
Source: AP

As Drake's fans await the April 29 release of his highly anticipated summer album Views From the 6, the Canadian hitmaker surprised his neighbors in New York City Monday with a pop-up shop. The store will only be open for one day in the heart of Manhattan, doling out white merch T-shirts reading "Views."

Drake dropped the announcement on Twitter just two hours ahead of the 4 p.m. Eastern storefront opening, noting the pop-up shop is powered by Beats by Dre headphones. The tweet immediately went viral, receiving well over 7,000 retweets in under an hour. That might be because fans across the globe are waiting for Drake's next highly-anticipated album, clinging to any hope the rapper will drop a track early, or tease them with anything related to the project at all.

Drake might be learning from fellow artist Kanye West, who also opened up a New York City pop-up shop near the release of his latest album, The Life of Pablo. 

Could this be a sneak peek? 

A photo posted by (@) on

A photo posted by (@) on

A photo posted by (@) on

Read more: The Genius Way Kanye West's Own Fans Outsmarted Him at His NYC Pop-Up Shop

How much do you trust the information in this article?

Chris Riotta

Chris Riotta is a culture reporter at Mic, covering news, music and entertainment. He is based in New York and can be reached at criotta@mic.com

MORE FROM

New White House communications director Scaramucci says press briefings should be on-camera

If the new White House communications director gets his way, the press briefings could soon be recorded once again.

At least 8 dead, 30 injured in locked tractor trailer outside Walmart in Texas

Authorities told press that the deaths were caused by "a human trafficking crime."

Amid new revelations, here’s what we’ve learned about the Russian lawyer who met with Trump Jr.

The picture of Natalia Veselnitskaya is coming into clearer focus.

Republican Senator urges whoever leaked Russia/Sessions phone calls to release whole conversation

Sen. Chuck Grassley wants the person who leaked intelligence about Attorney General Jeff Sessions and Russian ambassador Sergey Kislyak to come forward with more information.

Donald Trump Jr. and Paul Manafort now to testify before Senate committee behind closed doors

Trump Jr. and Manafort have avoided a subpoena and will testify behind closed doors — for now.

Hope Hicks reportedly tried to rein Trump in during explosive ‘Times’ interview. It didn’t work.

The low-profile Trump Whisperer is one of the few in the president's orbit to enjoy job security.

New White House communications director Scaramucci says press briefings should be on-camera

If the new White House communications director gets his way, the press briefings could soon be recorded once again.

At least 8 dead, 30 injured in locked tractor trailer outside Walmart in Texas

Authorities told press that the deaths were caused by "a human trafficking crime."

Amid new revelations, here’s what we’ve learned about the Russian lawyer who met with Trump Jr.

The picture of Natalia Veselnitskaya is coming into clearer focus.

Republican Senator urges whoever leaked Russia/Sessions phone calls to release whole conversation

Sen. Chuck Grassley wants the person who leaked intelligence about Attorney General Jeff Sessions and Russian ambassador Sergey Kislyak to come forward with more information.

Donald Trump Jr. and Paul Manafort now to testify before Senate committee behind closed doors

Trump Jr. and Manafort have avoided a subpoena and will testify behind closed doors — for now.

Hope Hicks reportedly tried to rein Trump in during explosive ‘Times’ interview. It didn’t work.

The low-profile Trump Whisperer is one of the few in the president's orbit to enjoy job security.