Moms of Instagram Applaud Reformation for Designing Stylish Breastfeeding-Friendly Clothes

Reformation is nothing if not hip to the times. 

The label designs sustainable, on-trend clothing with an I-give-0-fucks kind of vibe, targeting women who eschew female stereotypes and are unashamed to show a little skin. An Instagram post Monday was no exception to that rule, featuring model and mom Abby Brothers breastfeeding her baby daughter while wearing the Addilyn dress. Brothers looked flat-out stunning, pretty much everyone agreed.

"Cool dress, mom," the shot was captioned. "Engineered for easy access. #AddilynDress #MothersDay"

A photo posted by (@) on

Those who left comments on the photo largely praised Reformation for cutting a dress that was both flattering and breastfeeding friendly. Many thanked the brand for celebrating, rather than shaming, mothers who breastfeed their babies.

Source: Instagram
Source: Instagram
Source: Instagram
Source: Instagram

Admittedly, Brothers looks far more glamorous than the average new mom, and Reformation is not immune to beauty norms perpetuated by the fashion industry. That said, Brothers is a real mom who's really breastfeeding, and when one user questioned the ad's authenticity, other Instagrammers jumped in with corrections.

Source: Instagram
Source: Instagram
Source: Instagram

Even as moms of Instagram rose to applaud Reformation for its body positivity, some stood firm in their belief that giving one's child the boob in public is "disgusting."

Source: Instagram

There's always gonna be that asshole.

Read more: This Mother Did a Photoshoot Breastfeeding Her 2 Daughters and the Images Are Stunning

How likely are you to make Mic your go-to news source?

Claire Lampen

Claire is a staff writer at Mic who covers women's issues and reproductive rights. She is based in New York and can be reached at claire@mic.com.

MORE FROM

Poland makes emergency contraception a prescription-only drug — even for rape survivors

There's a relatively small time frame in which emergency contraception is effective. Requiring prescriptions may mean many Polish women will go without.

Bill Cosby publicists insist speaking tour has nothing to do with sexual assault

Ebonee Benson and Andrew Wyatt accused the media of twisting Wyatt's words, when really there is a video record of his announcement.

Third Vanderbilt football player, Brandon Banks, convicted in rape case

A jury found Brandon Banks guilty on one count of aggravated rape and one count of sexual battery, sending him to a probable 15 years in prison.

What does consent look like on a show like 'Bachelor in Paradise'?

Warner Bros. has cleared the allegations involving Corinne Olympios and DeMario Jackson, leaving many questions about consent on the show in its wake.

Bill Cosby juror didn't believe Andrea Constand because Constand wore "bare midriff" to Cosby's home

This juror's response to Constand's testimony is victim blaming 101.

In North Carolina, women can't withdraw consent after giving it

The state's consent law says that once someone gives consent, they can't revoke it.

Poland makes emergency contraception a prescription-only drug — even for rape survivors

There's a relatively small time frame in which emergency contraception is effective. Requiring prescriptions may mean many Polish women will go without.

Bill Cosby publicists insist speaking tour has nothing to do with sexual assault

Ebonee Benson and Andrew Wyatt accused the media of twisting Wyatt's words, when really there is a video record of his announcement.

Third Vanderbilt football player, Brandon Banks, convicted in rape case

A jury found Brandon Banks guilty on one count of aggravated rape and one count of sexual battery, sending him to a probable 15 years in prison.

What does consent look like on a show like 'Bachelor in Paradise'?

Warner Bros. has cleared the allegations involving Corinne Olympios and DeMario Jackson, leaving many questions about consent on the show in its wake.

Bill Cosby juror didn't believe Andrea Constand because Constand wore "bare midriff" to Cosby's home

This juror's response to Constand's testimony is victim blaming 101.

In North Carolina, women can't withdraw consent after giving it

The state's consent law says that once someone gives consent, they can't revoke it.