Khloé Kardashian Is Seeking Curvy Models to Help Launch Her New Denim Brand

 Khloé Kardashian Is Seeking Curvy Models to Help Launch Her New Denim Brand
Source: Getty Images
Source: Getty Images

Sorry, you can't take a walk in Khloé Kardashian's expensive shoes any time soon, but you just might be able to slip into a pair of her jeans.

The 31-year-old posted on Twitter and Instagram Wednesday to announce the launch of her new denim brand. Kardashian also took the opportunity to invite a diverse group of fans to apply for the chance to appear in the campaign alongside her. 

Read more: In One Quote, Khloé Kardashian Summarizes the Nightmare of Shopping as a Chubby Kid

She isn't looking for the "typical" straight-size models you see walking New York runways or appearing on the pages of high fashion magazines. Instead, Khloé wants to see curves. 

"I'm looking for beautiful, powerful women to star with me in a campaign for my new denim brand," she captioned a photo with with a link to theGAproject.com.

A photo posted by (@) on

"There is a new definition of sexy," her website reads. "The shape we lust for has curves, not the straight body of the fashion establishment. Some call it a new silhouette, we just think of it as embracing the body you were given." 

(It should be noted with some side-eye: The height requirements do not allow for women under 5 feet or over 6 feet.)

The GA Project also hopes to combat another issue many celebs — from Kerry Washington to Rumer Willis — have been outspoken about lately: digital alteration. Kardashian wants none of that crap.

"Our content is unedited. It is about celebrating one another... Knocking down stereotypes when we prove that gorgeous can be powerful and intelligent can be sensual." 

A photo posted by (@) on

It comes as no surprise that Kardashian wants to highlight a different type of beauty. Time and time again she has been outspoken about how society (namely, trolls) had led her to believe her curvy body made her the "fat sister." 

"Right before [Keeping Up With The Kardashians] started, I thought I was in good shape, but I guess not good enough for Hollywood's eyes," she told People in October. "I didn't realize I was the 'fat' sister until I went on TV and the media started saying that about me. ... [In reality] I wasn't fat; I wasn't obese. But I would let society make me believe that I was." 

It's time to watch old episodes of America's Next Top Model and practice your smizing

Source: Giphy

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Hayley Wilbur

Hayley is a staff writer at Mic, covering style. Say hi: hayley@mic.com.

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