The 2012 MTV Video Music Awards are the perfect marketing storm during which to premiere the trailer for Twilight: Breaking Dawn Part 2, the new installment of the Twilight series, to come out on November 16.
After host Kevin Hart refrained from trashing cheating diva Kristen Stewart, as he had promised, limiting himself to say "everyone makes mistakes," actor Taylor Lautner came on stage accompanied by the producers of the film to unveil the much anticipated trailer.
The new movie's promotion will be involved in controversy as Stewart and Robert Pattinson, former real life couple and stars of the film, won't be seen promoting the film together. This will leave the promotional work to the rest of the cast and crew who will scramble to keep interest in the upcoming film.
Whether the Pattinson/Stewart break up ends up damaging the new film's prospects in the box office, or, conversely, brings more revenue as a result of the controversy, is yet to be seen. In the meantime, watch the trailer of Twilight: Breaking Dawn Part 2: