Rose McGowan Criticizes ‘X-Men: Apocalypse’ Poster of Jennifer Lawrence Being Strangled

Rose McGowan Criticizes ‘X-Men: Apocalypse’ Poster of Jennifer Lawrence Being Strangled
Source: YouTube
Source: YouTube

The X-Men franchise found itself in hot water this week after its decision to promote an image of X-Men Apocalypse's main villain, Apocalypse (Oscar Isaac), strangling Lawrence's character, Mystique, drew the ire of critics on social media — including actress Rose McGowan. In a Facebook post on May 26, the former Charmed star was highly critical, writing "Fuck this shit. Which studio did this?" in response to another user's complaint about seeing two billboards for the film. 

Later, McGowan elaborated on her thoughts in an interview with the Hollywood Reporter, pulling it back toward an unsettling theme of depicting violence against women in marketing. 

"There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film," she told the Hollywood Reporter. "There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society. Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous." 

Indeed, fans have been similarly critical of poster on the Twitterverse:  

McGowan ended her interview with an anecdote regarding her friend's 9-year-old daughter, who was also distraught at the violence depicted on the poster. "Her words: 'Dad, why is that monster man committing violence against a woman?'" McGowan said. "This from a 9-year-old. If she can see it, why can't Fox?" 

The fact that Fox clearly cannot — and the film isn't performing substantially well at the box office, or widely praised by critics — should signal warnings signs that the franchise needs a fresh perspective. Perhaps, instead of strangling women on posters, they can feature the female X-Men in their future installments. 

Read more: 5 Female 'X-Men' Who Would Make for a Better Movie Than 'X-Men: Apocalypse'

How much do you trust the information in this article?

Miles Surrey

Miles is a staff writer at Mic, covering culture. He is based in New York and can be reached at miles@mic.com.

MORE FROM

‘Insecure’ season two is television for us, by us — and it’s even better than before

Creator Issa Rae shouldn't sweat the Emmy snub — her connection with her core audience is what really makes this series shine.

We talked to military experts about who will win the Iron Throne

Does Dany have a chance? Historians, tacticians and scholars weigh in on the ultimate outcome of 'Game of Thrones.'

‘Game of Thrones’ Season 7, Episode 2 Trailer: New alliances may form in “Stormborn”

Jon Snow and Daenerys Targaryen may have an unexpected intermediary.

Tyler, the Creator is still a “walking paradox” on the rumor-baiting ‘Flower Boy’

Is he queer? Maybe. Does he know how to use the speculation to further his art? Definitely.

Note to Ryan Murphy: ‘American Horror Story’ reveals don’t need to be a scavenger hunt

The title and premiere date of the seventh season of 'American Horror Story' were revealed Thursday.

‘Wet Hot American Summer: Ten Years Later’ proves sometimes it’s OK to skip the reunion

If you're looking to trim down your Netflix consumption, start by avoiding this pointless sequel series.

‘Insecure’ season two is television for us, by us — and it’s even better than before

Creator Issa Rae shouldn't sweat the Emmy snub — her connection with her core audience is what really makes this series shine.

We talked to military experts about who will win the Iron Throne

Does Dany have a chance? Historians, tacticians and scholars weigh in on the ultimate outcome of 'Game of Thrones.'

‘Game of Thrones’ Season 7, Episode 2 Trailer: New alliances may form in “Stormborn”

Jon Snow and Daenerys Targaryen may have an unexpected intermediary.

Tyler, the Creator is still a “walking paradox” on the rumor-baiting ‘Flower Boy’

Is he queer? Maybe. Does he know how to use the speculation to further his art? Definitely.

Note to Ryan Murphy: ‘American Horror Story’ reveals don’t need to be a scavenger hunt

The title and premiere date of the seventh season of 'American Horror Story' were revealed Thursday.

‘Wet Hot American Summer: Ten Years Later’ proves sometimes it’s OK to skip the reunion

If you're looking to trim down your Netflix consumption, start by avoiding this pointless sequel series.