Stats show one-in-three women are victims of domestic abuse — and it could trace back to one dangerous lie women are told as children:
"When a boy bullies you, it means he has a crush on you."
That's part of the message behind a powerful anti-domestic violence ad called "Respect," released by the Australian government in April.
It happens like this:
And just like that ... abusers are bred.
The point: "Violence against women starts with disrespect" from a young age.
Watch the full advertisement below: