Mr. Potato Head is getting a makeover, but not one you'd expect.
He's not getting a different pair of glasses or a new mustache style. The stylish spud's oblong face is contorted in his latest iteration, meant to raise awareness for a good case.
Working with the U.K. supermarket chain Asda, Hasbro launched "Wonky Mr. Potato Head" to raise awareness of food waste and to increase funds for FareShare, a food redistribution organization in the U.K., Toy News reported.
Asda is one of several U.K. supermarket chains, including Tesco and Morrisons, that sells misshapen fruits and vegetables in an effort to curb food waste. At Asda, you can buy a £3.50 "Wonky Veg" box that has 5 kilograms of fresh produce that should feed a family of four for a week, the Independent reported.
Today you can bid on this one-of-a-kind Mr. Potato Head on eBay. Because beauty is in the eye of the beholder, right? This endearingly unique tater will got to the highest bidder on July 3.
"We're delighted to be working with Asda to champion FareShare and this fantastic forward-thinking initiative that provides affordable, healthy fruit and veg for families across the U.K.," Craig Wilkins, marketing director at Hasbro U.K. told Toy News.
Every £1 raised can provide enough food to make four meals, Daniel Nicholls, corporate development officer at FareShare, told Toy News.
Will Hasbro create a Wonky Mrs. Potato Head to keep the Mister company? Or will the original keep Wonky Mr. Potato Head company all the same? Hasbro did not return Mic's request for comment.