These Numbers Show Just How Staggering the 'Pokémon Go' Phenomenon Really Is

These Numbers Show Just How Staggering the 'Pokémon Go' Phenomenon Really Is
Source: AP
Source: AP

If it seems like everyone you know is playing Pokémon Go, you're probably right.

The game is so big, it stands to eclipse Twitter in popularity — at least among Android users, according to Similar Web, which ran some numbers on the explosive trend. 

The game was released on July 6. By July 8th, it had been downloaded on 5.16% of all Android devices within the United States, according to Similar Web.

In just one day, more Android users were swiping in Pokémon Go than in Tinder.

More than 60% of Android users who have downloaded Pokémon Go are using it every day, according to Similar Web. That's about 3% of people who use Androids

Three percent of Android users may not seem impressive, but it's just shy of the engaged user base Twitter enjoys — somewhere around 3.5% of U.S. Android owners.

Already, it's far outstripped WhatsApp, Instagram, Snapchat and Messenger, according to Similar Web.


It would not be an exaggeration to say that Pokémon Go broke the internet. Days in, players overwhelmed and crashed the app's servers. 

Niantic, Pokémon Go's developer, had to pause the rollout, meaning the game is currently only available in the U.S., Australia and New Zealand (at least officially). 

The app immediately found an audience with the iPhone crowd, too — it's the most popular app on the iTunes store.  

Given this Pokémon Go hysteria, it makes sense that Nintendo's stock would rise. Currently, it's up nearly 25%, adding $7 billion to the company's marketing value. 

The company hasn't seen numbers like this since 1983. 

To date, BuzzFeed has documented 29 relationships that have been destroyed thanks to Pokémon Go

We're just a few days into the madness. Certainly, more than 29 relationships have already been strained by the need to catch 'em all, and more will be torn asunder. New York magazine reported that, already, the number one search on porn site xHamster is Pokémon. 

What a time to be alive. 

Read more:
'Pokémon Go': How to Find and Catch Legendaries Instead of All Those F*cking Zubats
• Police Station Warns 'Pokémon Go' Gamers Not to Terrorize Them Trying to Catch 'Em All
• Police Officer Gave Kid the Surprise of a Lifetime After Pokemon Cards Were Stolen

How much do you trust the information in this article?

Claire Lampen

Claire is a staff writer at Mic who covers women's issues and reproductive rights. She is based in New York and can be reached at claire@mic.com.

MORE FROM

Fans searched for years for aliens in 'Grand Theft Auto 5' – here's who finally found them

The story of how a group of determined individuals finally found aliens in 'Grand Theft Auto 5.'

'The Burning Crusade' private server Felmyst is the latest 'World of Warcraft' fanmade project to receive a takedown notice from

Blizzard has stepped in to shut down a fanmade 'World of Warcraft' legacy server called Felmyst.

Walmart set SNES Classic preorders live unexpectedly last night, and some customers are complaining of cancellations

Walmart suddenly set preorders for the SNES Classic live last night, and left us with a lot of questions.

Take advantage of this 'Pokémon Go' gift box sale to stock up on essential items

There's a big sale going on in 'Pokémon Go' right now, so you should get in on it!

‘Pokémon Go’ Fest plagued by connectivity issues as players boo Niantic CEO

'Pokémon Go' Fest in Chicago's Grant Park is being plagued by mobile connectivity and game server issues. Here's what fans have to say.

Is 'Final Fantasy 16' coming out anytime soon?

When might we see more on 'Final Fantasy 16?' Is the game on its way out?

Fans searched for years for aliens in 'Grand Theft Auto 5' – here's who finally found them

The story of how a group of determined individuals finally found aliens in 'Grand Theft Auto 5.'

'The Burning Crusade' private server Felmyst is the latest 'World of Warcraft' fanmade project to receive a takedown notice from

Blizzard has stepped in to shut down a fanmade 'World of Warcraft' legacy server called Felmyst.

Walmart set SNES Classic preorders live unexpectedly last night, and some customers are complaining of cancellations

Walmart suddenly set preorders for the SNES Classic live last night, and left us with a lot of questions.

Take advantage of this 'Pokémon Go' gift box sale to stock up on essential items

There's a big sale going on in 'Pokémon Go' right now, so you should get in on it!

‘Pokémon Go’ Fest plagued by connectivity issues as players boo Niantic CEO

'Pokémon Go' Fest in Chicago's Grant Park is being plagued by mobile connectivity and game server issues. Here's what fans have to say.

Is 'Final Fantasy 16' coming out anytime soon?

When might we see more on 'Final Fantasy 16?' Is the game on its way out?