Apparently E! News has been taking some cues from the Kardashian family in discovering "new" hair trends. But forget boxer braids, this time celebrities are loving hot combs — at least according to a now-deleted post published on Wednesday.
In an article titled "WTF Is a Hot Comb — And Why Celebs Love it," editor Diana Nguyen wrote an explainer piece about what the hair tool — popularized in the early 1900s by Madam C.J. Walker as a way to straighten black women's hair — is and how to use it.
"It's a flat-iron... it's a straightener... it's a hot comb," Nguyen wrote. She continued, quoting "celeb beauty guru" Suzie Kim: "According to the pro, many Hollywood hairstylists carry hot combs in their kits to combat baby hair, frizz and to perfect the slicked-back look. When humidity strikes, post-gym or if you have fly-aways along the hairline or a hair part, just comb any type of strands through the hot tool for a sleek finish."
Nguyen did mention the African-American community, saying, "[the hot comb] originally gained popularity among African-Americans and is still often used today. Why are we just hearing about this now? Hair relaxers and flat-irons have overshadowed its comb-shaped cousin."
But that didn't stop Twitter users from calling out the post, especially for using the pronoun "we."
It's not just E! or Kim Kardashian West and her half-sister Kylie Jenner who are wearing black hairstyles without acknowledging their vast histories. It's brands like ASOS who called Cara Delevigne's micro braids a new trend or ELLE UK suggesting baby hairs were inspired by Katy Perry. It's blogs calling bantu knots "mini buns" and "big heatless curls."
Sure a hot comb might "work like a charm." But the six words "originally gained popularity among African-Americans," can't possibly explain the culture behind the hairstyle — something that is quite often ignored.
At least the website offered up this helpful piece of advice: "Just be careful, though: Hot combs are extremely, well, hot."
Mic has reached out to E! and will update with any comments.