Netflix Study Finds That Users Spend Twice as Long Browsing for Shows as Cable Users

Source: AP
Source: AP

Isn't it particularly arduous to move on from binge-watching one Netflix series to the next? You aren't alone in the struggle to escape the show hole

According to a new study from Reelgood and Learndipity Data Insights, Netflix users are spending roughly twice as long browsing for content compared to cable users. Subscribers to the streaming service, on average, spend 17.8 minutes deciding on a show or movie — which is almost as long as rewatching an episode of The Office, except much less entertaining.

Source: Giphy

It's a persistent problem; apps and websites have been created to try and unravel the issue, ranging from the helpful (a website that weeds out Netflix's top-rated entries) to the unpredictable (a stressful game of Netflix roulette for your choices). 

Other findings from the study showed that Netflix users strongly identified with dramas and comedies more than cable users, and more Netflix users trusted the recommendation of a friend for a show rather than a professional critic. 

However, if the findings seem to implicate that cable watchers are winning out by spending less time browsing, the streaming service is not without its perks. Netflix continues to create compelling, Emmy-nominated original series, and in September will begin an exclusivity partnership with Disney that will make a plethora of Marvel, Star Wars and Pixar properties available to its users. 

Eventually, users will be spending that extra time choosing between The Avengers and Wall-E — a champagne problem to be sure.

Read more: 
• In One Chart, Netflix Shows Why You Shouldn't Quickly Binge (Some) of Its Shows
• Sharing Your HBO Go or Netflix Password Is Technically a Federal Crime
• Netflix Hit 'Making a Murderer' Will Return for Season 2

How likely are you to make Mic your go-to news source?

Miles Surrey

Miles is a staff writer at Mic, covering culture. He is based in New York and can be reached at miles@mic.com.

MORE FROM

The 'RuPaul's Drag Race' finale format change just saved the show from predictability

Predictability seized the last few seasons of 'RuPaul's Drag Race,' but season nine's finale flipped the script.

Journalist Kevin Powell sues 'All Eyez on Me' filmmakers, claims they stole from his Tupac articles

More bad news for the embattled Tupac Shakur biopic.

Who won 'RuPaul's Drag Race' season 9?

A lip-sync battle tournament leads to a surprising winner.

Halsey just started a feud with Iggy Azalea

The pop singer thinks Azalea is a "fucking moron."

'Game of Thrones' author George R.R. Martin has a new TV show in the works

An early, gory novella from Martin is heading to Syfy.

The 'Will and Grace' revival will lay out the "rules" in the premiere

Series creators Max Mutchnick and David Kohan are addressing that pesky finale

The 'RuPaul's Drag Race' finale format change just saved the show from predictability

Predictability seized the last few seasons of 'RuPaul's Drag Race,' but season nine's finale flipped the script.

Journalist Kevin Powell sues 'All Eyez on Me' filmmakers, claims they stole from his Tupac articles

More bad news for the embattled Tupac Shakur biopic.

Who won 'RuPaul's Drag Race' season 9?

A lip-sync battle tournament leads to a surprising winner.

Halsey just started a feud with Iggy Azalea

The pop singer thinks Azalea is a "fucking moron."

'Game of Thrones' author George R.R. Martin has a new TV show in the works

An early, gory novella from Martin is heading to Syfy.

The 'Will and Grace' revival will lay out the "rules" in the premiere

Series creators Max Mutchnick and David Kohan are addressing that pesky finale