Not one to let the attention of millions of viewers go wasted, Ivanka Trump, daughter of Republican presidential nominee Donald Trump, took the Republican National Convention stage Thursday night in a pink sheath dress from her eponymous collection, according to Women's Wear Daily. The eldest daughter of Donald Trump has donned several outfits from her Ivanka Trump label during the four-day convention, putting her clothing line on a truly national stage. 

On Thursday, Ivanka wore the blush-colored, sleeveless frock, which retails for $138 online at Macy's, while introducing her father on the final night of the convention. A description on Macy's website reads, "Ivanka Trump's sophisticated sheath dress works wonders at both social and professional occasions with sleek studwork and a fabulous fit."

Source: J. Scott Applewhite/AP
Source: J. Scott Applewhite/AP

Ivanka Trump's dress didn't go unnoticed by some viewers. 

Some even said the dress outshined her father's often widely-criticized political rhetoric

Others saw a smart business move underway: 

On Wednesday, Ivanka Trump wore another dress from her collection, a floral-patterned garment that retails for $158. She also wore a $135 pair of black Ivanka Trump pumps, according to Us Weekly

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