A new giant billboard on Interstate 294 just outside Chicago has some words for the Islamic State.
"HEY, ISIS, YOU SUCK!!!" the sign states, in no uncertain terms. The letter writers sign the memo "From: #ActualMuslims."
The main highway it adorns leads drivers to both O'Hare International Airport and nearly every road leading to Chicago, making the message a particularly visible one.
The non-profit organization Sound Vision, which seeks to promote what it calls "Islamic ideals," is behind the billboard.
In the corner of the billboard, they also included a reference to 5:32, a surah — or chapter — in the Qur'an.
"[W]hoever kills a soul ... it is as if he had slain mankind entirely. And whoever saves one — it is as if he had saved mankind entirely," the surah reads.
Reddit user AlexC98 posted a photograph of the billboard on the platform, prompting a spirited conversation in the comments section.
The hashtag and billboard were subsequently embraced on Twitter:
As Twitter user "Butter Chicken" aptly suggests, "learn from #ActualMuslims — not from people who have hatred for Islam. The real Islam is beautiful"