Azealia Banks just promoted skin-bleaching product Whitenicious on her Instagram account

Source: AP
Source: AP

Despite announcing she was quitting social media two weeks ago, famously problematic rapper Azealia Banks seemed to be looking for trouble again when she posted an Instagram photo on Thursday promoting a skin-whitening product.

"Are you ready to get rid of unwanted dark spots, ingrown hairs, scars, acne and discoloration?" the photo caption reads. "Tired of nursing your imperfections but are unsure about how to get rid of them? Look no further! Whitenicious is here!"

According to the now-deleted post, customers could use the code "AZ" for 5% off their purchase on Whitenicious.com, a website that actually exists

Source: Azealia Banks/Instagram

In a blog post on the brand's website, a woman named Dencia claims Whitenicious isn't concerned with skin tone at all — after using the products she was satisfied with how "healthy" her skin looked.

"Notice I didn't say light, bright, dark or any specific complexion," she wrote. "I simply stated 'healthy.'"

The name "Whitenicious," of course, speaks for itself, as do these before and after shots that seem to make a move to depict black women as visibly whiter after using the products:


A photo posted by (@) on

A photo posted by (@) on

A photo posted by (@) on

This isn't the first time Banks has endorsed skin whitening as a practice. In July, she said in a conversation on Facebook Live that she thinks of skin whitening the same way she does any other kind of body modification. 

"What's the difference between getting a nose job and changing your skin color?" Banks asked at the time.

Earlier this year, she also claimed she was working on an article about skin bleaching, skin whitening, skin lightening and skin "brightening, "all of which she said were different from each other.

Though Banks came under fire for these comments at the time, and likely will again, it's doubtful she'll be too fazed by it.

In her Facebook post in august announcing her supposed boycott of social media, she wrote, "I'm tired of seeing their overly sensitive reactions and responses to everything. I'm tired of having everything I say or do be monitored and I'm tired of being told how I should be behaving."

Aug. 21, 2016, 10:15 p.m. Eastern: This story has been updated.

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Marie Solis

Marie is a Slay staff writer with focuses in culture and class. Her writing has appeared in Gothamist and the Awl. You can reach her at marie@mic.com.

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