Apple is reportedly working on its own version of Snapchat

Source: Getty Images
Source: Getty Images

Apple is reportedly making a foray into social media. According to Bloomberg, Apple is "starting to develop a video-sharing app that allows users to record video, apply filters and drawings to the media." Sound familiar? These features strongly resemble Snapchat.

The new app, which is unnamed in the report, is "designed to be used mostly with one hand" and will allow users to shoot, edit and upload videos in under one minute. Users can share this media with contacts — presumably iOS only — and send clips to "existing social networks." Twitter is the example given, and prototype designs allegedly utilize Instagram's square-shaped video, which could hint at the photo-sharing app's involvement, as well.

Apple's alleged social media app will resemble Snapchat
Source: 
Carl Court/Getty Images

Bloomberg adds that Apple's new social media app is being developed by the team responsible for Final Cut Pro and iMovie. This suggests an emphasis on video editing, but sources close to the project maintain it will be "simple" and appeal to users familiar with Snapchat and Instagram.

Apple is reportedly shooting for a 2017 release date, but the report warns the app could be "killed if it doesn't meet the company's timetable and expectations."

iOS 10, which is coming this fall, includes a number of features inspired by Snapchat. Larger emojis, handwritten messages, stickers and drawing ink on videos and photos are all coming to iMessage. Apple appears to be joining Instagram on a mission to "borrow" from Snapchat.

How likely are you to make Mic your go-to news source?

Aric Suber-Jenkins

Aric is a writer covering technology. His work has appeared in Newsweek, Maxim and Brooklyn Magazine. He is based in New York and can be reached at aric@mic.com.

MORE FROM

Twitter was flagging tweets including the word "queer" as potentially "offensive content"

Why Twitter put the word "queer" in the same category as violent, sexual imagery.

How Mark Zuckerberg wants to transform society through Facebook Groups

Facebook has a new mission.

California is making so much solar energy the rest of the country looks like a joke

They're literally paying other states to take their solar power.

This summer, Americans will get the rare chance to see a total solar eclipse

Anyone in the continental U.S. should mark their calendars.

This hilarious 'Floor is lava' meme is way too real for every single millennial

When you were a kid, the floor was just lava. Now it's way more complicated.

The new iOS 11 beta is out and Apple has changed your iPhone's message effects again

A new iOS 11 beta is out and iMessage has a new trick.

Twitter was flagging tweets including the word "queer" as potentially "offensive content"

Why Twitter put the word "queer" in the same category as violent, sexual imagery.

How Mark Zuckerberg wants to transform society through Facebook Groups

Facebook has a new mission.

California is making so much solar energy the rest of the country looks like a joke

They're literally paying other states to take their solar power.

This summer, Americans will get the rare chance to see a total solar eclipse

Anyone in the continental U.S. should mark their calendars.

This hilarious 'Floor is lava' meme is way too real for every single millennial

When you were a kid, the floor was just lava. Now it's way more complicated.

The new iOS 11 beta is out and Apple has changed your iPhone's message effects again

A new iOS 11 beta is out and iMessage has a new trick.