In an unusual turn of pop cultural events, Kanye West has upset people on Twitter.
On Saturday, the rapper/designer tweeted a casting call for his upcoming Yeezy Season 4 show, inviting only "multiracial women" to audition. "No makeup," he requested, "Please come as you are."
https://t.co/o8sB124An3
While West typically does a far better job of hiring diverse models to walk his runways than most in the industry, critics on Twitter slammed him for exclusivity on this round.
"They want black features but not black girls," one user wrote.
Yeezy Season 4 casting "they want black features not black girls
Others agreed, arguing that West had simply found "another way [of] saying 'only light skinned women please'" and that, "In a Kanye West world there is no place for black women."
Kanye West casting only 'multiracial' is a form colourism and is basically another way saying 'only light skinned women please'
I gave up on Kanye West a fuck long time ago but this casting call is actually fucking disgusting
I love Kanye West but even I have to admit that man is socially inept. "Multiracial Women Only" is a very subtle way of saying "Lightskins
After years of fighting and standing on the front lines for Black men...Black women continue to get sidelined by them, thanks @kanyewest
In a Kanye West world there is no place for black women...that's been quite obvious for some time.
Fashion is a heavily white-washed industry, and while the spring 2016 season may have been the most racially diverse yet, there's still a huge lack of diversity in casting — black models made up 8.3% of the SS16 ad campaigns, while 21.8% of models were people of color. The Fall 2016 shows during New York City fashion week fared slightly better: 9.2% of models were black, and 31.9% of models were people of color.
But the bottom line is, the majority of working models are white, which is why it rankled when some Twitter users took West's casting call as an opportunity to complain about reverse racism.
@Sammart123 @kanyewest Now imagine if a white singer said "WHITE WOMEN ONLY"?
if i asked for just white women id like to see what people would say? Double standards @KimKardashian @kanyewest https://t.co/cvMqUTZR0O
@Nigel_D @kanyewest This was the polite way of saying no white women.
While some white people proceeded to make the controversy all about white people, others highlighted the problematic nature of requiring people to prove their ancestry.
So like....how is he determining this? Is there a board to verify they multiracial?
@kanyewest do they need to bring their https://t.co/ZJLx6HlVaq dna results to the call or.....
The Yeezey Season 4 show is slated for Wednesday at the opening of New York Fashion Week — doubtless, there will be more drama ahead.