James Corden has been expanding the world of Carpool Karaoke tremendously in recent months. In 2016 alone, he's given rides to the FLOTUS herself and legends like Britney Spears and Missy Elliot. Wednesday he added one of tech's top dogs: Tim Cook.
To open the Apple keynote, the tech giant streamed a quick sketch of Tim Cook hitching a ride with James Corden. The two play around with Siri, asking what she thinks of James Corden, before they're joined by Pharrell Williams to sing a quick rendition of "Sweet Home Alabama."
The sketch follows news that Apple is buying Carpool Karaoke and will be distributing it to 100 countries worldwide via Apple Music.
"We love music, and Carpool Karaoke celebrates it in a fun and unique way that is a hit with audiences of all ages," Eddy Cue, Apple's senior vice president of internet software and services, said according to Variety. "It's a perfect fit for Apple Music — bringing subscribers exclusive access to their favorite artists and celebrities who come along for the ride."
If they're going to keep the series running full steam, however, they might want to look to book more trained singers than Cook.