This website lets you create the LaCroix flavor of your dreams, or nightmares

This website lets you create the LaCroix flavor of your dreams, or nightmares

LaCroix, the brand of unsweetened sparkling water which saw sales more than double to at least $225.5 million in just two years, has 20 official flavors listed on its website.

But thanks to My LaCroix, a website designed by creative firm Nelson Cash, you can simulate LaCroix in whatever flavor you want. In just a few simple clicks, the website generates realistic-looking simulacrums of the can, which users have applied it to generate flavors from marijuana and "corgi drool" to "blood of my enemies."

Here's a sampling of what people have come up with:

Of course, sometimes content marketing backfires.

According to a post to their blog, Nelson Cash decided on the campaign after the success of MakeItStranger.com, a website which allows users to recreate the logo of Netflix show Stranger Things with any text they want.

"Watching over a million people use it was exhilarating, and it motivated us to do more," Nelson Cash wrote. "We'd always wanted to build a LaCroix fan page, but how could we make it interactive for fans? A few drinks in and we had an idea: a LaCroix flavor generator."