Skyfall, the 23rd installment of the British film series James Bond, based on the series of books by Ian Fleming, will start using his "license to kill" again in U.S.'s theaters this October 23. And some changes, somewhat radical for the usually conservative franchise, suggest "007" is out to get a younger audience.
For starters, the legendary "shaken not stirred" Martini which has been a staple of Bond's films since their debut in 1962, will be substituted by a Heineken beer. Clever (and younger) product placement? Perhaps. The fact is, Daniel Craig (Bond) will be breaking with a very entrenched tradition in Skyfall.
Music, another emblematic part of the Bond films had been experimenting with younger performers over the last few installments (Jack White of The White Stripes and Alicia Keys performed the song for Quantum of Solace in 2008). And this year, Grammy Award winner Adele will be in charge of Skyfall, with a song of the same name produced by her and Paul Epworth, responsible of the epic success of "Rolling in the Deep."
As for the plot, James Bond is presumed dead when he disappears after an operation in Istanbul fails, and his identity is leaked onto the internet. This raises questions over "M's" (Judi Dench) ability to run the Secret Service. Things complicate further when the government intervenes to "review" the situation.
Skyfall is the 23rd film in the James Bond series and was produced by Eon Productions. It stars Daniel Craig (in his third performance as James Bond) and Academy Award winner Javier Bardem (as Raoul Silva, the villain). The film was directed by Sam Mendes and written by John Logan, Neal Purvis and Robert Wade.