Instagram seems to be testing live video, and this rumored update makes a lot of sense

Instagram seems to be testing live video, and this rumored update makes a lot of sense
Source: AP
Source: AP

According to a report from a Russian news site, we might be seeing live video on Instagram soon.

Your precious feed of filtered, high-res perfection, taken over by grainy, unedited, low-lit footage? The photo icon sharing space with a big red button that says "Go Insta!"? Sure, why not. Let it happen.

The once-simple Instagram experience has gotten more complex since Facebook took over the photo-sharing platform. We now have sponsored posts, direct messaging, photo zoom, Instagram Stories, horizontal images, a revamped discovery feature and an algorithmic feed — attempts to compete with alternative services like Snapchat or to get a different set of users to adopt new Facebook features.

Facebook has become a go-to platform for experiencing video. More and more of my News Feed is composed of short news videos, friends' uploads and segments from Facebook Live. As the Verge notes, smartly: 

Facebook believes that fully immersive live experiences are the future — it's one of the reasons the company is investing so heavily in virtual reality — and it sees live video as a bridge to get there.

What's more, live video could also be a real moneymaker for Instagram.

Live video is also a way to attract spending from the lucrative television advertising market, which Facebook is working very hard to crack.

So, sure, it might be inevitable that we'll see live video on Instagram too. It actually makes more sense on Instagram, which has always been a mobile-first platform. 

How much do you trust the information in this article?

Cooper Fleishman

Cooper is Mic's tech editorial director. He was previously New York bureau chief at the Daily Dot.

MORE FROM

Paul Manafort is meeting with Senate investigators. Here’s what we know about his Russia ties.

Paul Manafort has Russia links dating back more than 10 years.

Yes, Donald Trump can fire Robert Mueller. Here’s how he can do it.

It's a complicated process, and it could get messy, but he can do it.

Charlie Gard’s parents say they want to take their son home to die

The parents are returning to court to fight for their right to take their son home.

Vatican shuts off historic fountains in the midst of devastating drought

Officials say it's the first time they can recall ever shutting off the Vatican's fountains.

‘Hot Mic’ podcast: Charlie Gard, human trafficking, Kushner denies collusion with Russia

What you need to know for Tuesday, July 25.

The last baby orca to be born at SeaWorld dies after serious health issues

Kyara was the last baby orca to be born into SeaWorld's controversial breeding program.

Paul Manafort is meeting with Senate investigators. Here’s what we know about his Russia ties.

Paul Manafort has Russia links dating back more than 10 years.

Yes, Donald Trump can fire Robert Mueller. Here’s how he can do it.

It's a complicated process, and it could get messy, but he can do it.

Charlie Gard’s parents say they want to take their son home to die

The parents are returning to court to fight for their right to take their son home.

Vatican shuts off historic fountains in the midst of devastating drought

Officials say it's the first time they can recall ever shutting off the Vatican's fountains.

‘Hot Mic’ podcast: Charlie Gard, human trafficking, Kushner denies collusion with Russia

What you need to know for Tuesday, July 25.

The last baby orca to be born at SeaWorld dies after serious health issues

Kyara was the last baby orca to be born into SeaWorld's controversial breeding program.