Vine is shutting down — here’s what that means for its users

Vine is shutting down — here’s what that means for its users
Source: Flickr
Source: Flickr

Twitter's looping video app and entertainment site Vine will shut down in the coming months after Twitter's sustained failures to turn Vine into a profitable part of their business.

Though the company insists that all of the work that's already been created is safe for now, Twitter will begin to sunset the app, and will cease supporting and updating the app, as well as allowing uploads, "in the coming months."

"You'll be able to access and download your Vines," the Vine team wrote in a statement Thursday morning. "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."

Twitter also announced on Thursday that they'd be laying off 300 employees — 9% of it's entire workforce worldwide.

Twitter is undergoing some of the strongest business pains it's faced since the company went public in 2013. It's never been a more relevant platform; throughout the election season, both Twitter and Vine have been essential spaces for commentary and analysis, for presidential candidates to sound off about their campaigns and for the emergence of new political movements like the alt-right.

But Twitter's relevance has never neatly translated into a successful business. The company has gone through multiple CEOs since it started in 2006 and has never found a way to compete with Facebook and Google for advertising budgets.

"Thank you," the statement from Vine says. "To all the creators out there? — ?thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was? — ?thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day."

Here is the full statement from Twitter:

Important News about Vine

Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we'll be discontinuing the mobile app.

Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You'll be able to access and download your Vines. We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.

Thank you. Thank you. To all the creators out there? — ?thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was? — ?thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.

What's next? We'll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We'll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.

—Team Vine & Twitter