On Wednesday, Vogue U.K. readers were posed a startling question: "Is cleavage over?"
The publication posted the question on its Twitter and Facebook, linking to a teaser for an article that ponders the question, "Whatever happened to cleavage?"
Now, before you point to your chest and say, "It's right the fuck here, girl," know that the article itself, which will appear in the December issue, is about how some fashion designers are opting for masking cleavage, rather than flaunting it.
But that's not the issue people are taking with Vogue U.K's article, which includes the line "The tits will not be out for the lads. Or for anyone else, for that matter." The problem is that Vogue U.K. is attempting to say that a certain body type and breast size are out of fashion.
Rather than policing fashion, Vogue U.K. has moved onto policing women's bodies.
And on Twitter, women weren't shy to call the magazine out.
As women on the internet noted, writing parts of a person's body down as a trend, whether it's larger breasts or a larger butt or larger lips or what have you, is highly damaging.
The way women look is simply not a trend that goes in and out like flared pants or crop tops.
Even still, Vogue U.K. doubled down on this sentiment yesterday as well, issuing a Twitter poll for its readers with its new favorite question: "Is cleavage over?"
34,000 votes later, it was clear that women weren't on board, with more than half voting, "If you have it, flaunt it."
But that still didn't stop the author of the article, Kathleen Baird-Murray, from attempting to defend her article, which is titled "Desperately seeking cleavage."
"Just to be clear: British Vogue cleavage story is not about breast size, large or small, being 'in' or 'out,'" Baird-Murray wrote.
And sure, maybe it does focus on fashion designers choosing looser, less-revealing silhouettes, but that doesn't make up for the fact that British Vogue asked its readers if cleavage was over. Because whether the magazine knows it or not, by even posing that question, it caused women to look at their own bodies and think, "Is this acceptable?" "Is this cool?" "Is this 'in'?"
When really, one particular body type will never be "out" or "in." Women will just continue to exist, as people, doing the best they can.
Mic has reached out to Vogue U.K. for comment.