Tesco slashes prices of women's razors, fixes the patriarchy a little

Tesco slashes prices of women's razors, fixes the patriarchy a little
Source: AP
Source: AP

When women cut themselves shaving, it usually comes with the added sting of knowing they paid up to twice as much as men for the offending razor. 

British supermarket chain Tesco has started to address the disparity by slashing the price of women's disposable razors to match that of men's. 

"We are guided by doing what is right for our customers and by our commitment to offering clear, competitive and transparent pricing," a Tesco spokesperson told the BBC on Monday.

According to the outlet, Tesco representatives claimed differences in supply and demand were responsible for the initial price gap: Apparently, men's razors had been produced and sold to retailers in "significantly higher volumes," driving down their prices in stores. However, there's good reason to think there's something more insidious going on — not just at Tesco, but in supermarkets and drug stores around the world. 

Source: Mic/YouTube

It's long been known that in addition to not receiving equal pay, women are also systematically swindled almost every time they buy a product marketed to their gender. Commonly termed the "pink tax," the higher price women pay for the same products as men — including hygienic supplies like body wash, deodorant, shaving cream and the like — can add up to almost $100,000 over the course of a lifetime. 

In 2016, New York and Chicago took a swing at reducing the disproportionate financial burden placed on women by repealing the sales tax on sanitary products.

While there's no equivalent product for men, pads and tampons are necessities for anyone who menstruates, making a tax on them a matter of "social and economic justice," according to New York Gov. Andrew Cuomo, who signed legislation abolishing the tax in July

Tesco's latest move also shows progress for the supermarket chain in particular, which drew attention in 2014 when a young girl called out the store on its assumption that only boys liked superheroes

Tesco may not be smashing the patriarchy, but to borrow from the chain's own slogan, "Every little helps." 

How much do you trust the information in this article?

Marie Solis

Marie is a staff writer with a focus in feminist issues. Her writing has appeared in Gothamist and the Awl. You can reach her at marie@mic.com.

MORE FROM

The “skinny repeal” might be dead, but the fight for abortion rights rages on

Don't dance on the skinny repeal's grave yet. Congressional Republicans are sneaky.

US pro-life group funneling money into a country whose laws have proved fatal for women

Human Life International has been siphoning money toward Sí a la Vida for years, supporting a deadly abortion ban in the name of "life."

Gorgeous photo series shatters stereotypes about what it means to be beautiful

Zuly's tip: It's all a social construct.

Rick Ross won’t sign women rappers because he’s afraid he’ll sleep with them. That’s a problem.

He's trying to be funny, but this is not an uncommon attitude about women in the rap industry.

Study finds men’s sperm count steady falling, not unlike Gilead’s dystopian future

Sperm count and quality is apparently sinking among men across continents, putting us on a course for human extinction.

Meet the woman behind the trans-inclusive all-women’s music festival in Southern California

The creators of MOTHERSHIP are hoping to create a safe space for women-identified artists and fans.

The “skinny repeal” might be dead, but the fight for abortion rights rages on

Don't dance on the skinny repeal's grave yet. Congressional Republicans are sneaky.

US pro-life group funneling money into a country whose laws have proved fatal for women

Human Life International has been siphoning money toward Sí a la Vida for years, supporting a deadly abortion ban in the name of "life."

Gorgeous photo series shatters stereotypes about what it means to be beautiful

Zuly's tip: It's all a social construct.

Rick Ross won’t sign women rappers because he’s afraid he’ll sleep with them. That’s a problem.

He's trying to be funny, but this is not an uncommon attitude about women in the rap industry.

Study finds men’s sperm count steady falling, not unlike Gilead’s dystopian future

Sperm count and quality is apparently sinking among men across continents, putting us on a course for human extinction.

Meet the woman behind the trans-inclusive all-women’s music festival in Southern California

The creators of MOTHERSHIP are hoping to create a safe space for women-identified artists and fans.