Joe Jonas, with a heavy assist from some body oil, strips down for new Guess campaign

Joe Jonas, with a heavy assist from some body oil, strips down for new Guess campaign
Guess
Guess

Joe Jonas is here to prove that brother Nick Jonas isn't the only Jonas with a penchant for thirst trappery.

The DNCE frontman appears alongside model Charlotte McKinney in the first images released from their new joint Guess campaign for the brands Spring 2017 underwear line.

Joe Jonas and Charlotte McKinney  Guess
Joe Jonas and Charlotte McKinney  Guess

"It's been a fun shoot," Jonas told E! News, "and my first time doing [an ad] in underwear, so it's pretty exciting." Jonas went so far as to call the shoot a "life-changing experience."

Also appearing in the campaign: ample supplies of body oil.

Joe Jonas  Guess
Joe Jonas  Guess
Joe Jonas  Guess

Reactions on Twitter have thus far been highly favorable. "All other men have officially been ruined for me," one user remarked. "He can't be real," suggested another. "I can't breathe, somebody send help," was also a common sentiment.

Check out even more images from the campaign below:

Joe Jonas  Guess
Joe Jonas  Guess
Joe Jonas  Guess
Joe Jonas  Guess
Joe Jonas  Guess