The event, which runs until Jan. 26, will give you 1.5 times as many coins as normal when you win Toad Rally matches. Unfortunately, this bonus will not extend to the amount of Toads you win.
If you're already flush with cash and just need more Toads, we have a guide that should help you out.
More Super Mario Run news, updates, tips and tricks
Can't get enough of Mario, Peach, Bowser and the rest of the Mushroom Kingdom? Check out Mic's coverage of Super Mario Run, including how to unlock new characters like Toad, Peach and Yoshi; how to get different colored Toads to come back to the kingdom; how to find the game's secret levels; how to play the game on your Apple TV; our coverage for the Android release date and some knock-off versions to tide you over until it drops; as well as some cheats for the new game if our guides aren't enough — we won't tell anyone if you don't!