GMO apples that never turn brown could soon hit shelves in the US

GMO apples that never turn brown could soon hit shelves in the US
Source: AP
Source: AP

Apples already come in red, yellow and green varieties, but a new genetically modified variety set to crop up in stores next month will most definitely not be one color: brown.

According to a CNN report, Okanagan Specialty Fruits in British Columbia plans to roll out a new brand of sliced and packaged Golden Delicious apples that don't go brown when sliced.

Okanagan describes the draw of non-browning Arctic brand apples on its website as being "more appealing and convenient" for consumers.

"[T]he simple convenience of being able to slice apples without worrying about browning can lead to more getting eaten, and fewer getting trashed," the site proclaims.

The new brand of apples will not brown when cut.
Source: 
Ted S. Warren/AP

The GMO fruits are scheduled to begin appearing on shelves at ten preselected stores in the Midwest as early as February and March, the company's founder and president Neal Carter told the Capital Press.

"We're very optimistic with respect to this product because people love it at trade shows," Carter said. "It's a great product and the eating quality is excellent."

Along with their increased visual appeal, the Arctic brand apples are allegedly crisper and more packed with antioxidants than their browning varieties. 

The saying goes "the apple doesn't fall far from the tree", but if GMO scientists keep it up, maybe someday we won't even need the tree.

How much do you trust the information in this article?

Brianna Provenzano

Brianna is a staff writer at Mic, covering breaking news. Send tips/inquiries to brianna@mic.com.

MORE FROM

Dozens killed in deadly car bomb attack in Kabul

The Taliban has claimed responsibility for the deadly attack.

‘Hot Mic’ podcast: Democratic brand, WH Communications Director, Jared Kushner to be questioned

Here are the important stories to know for Monday, July 24

New White House communications director Scaramucci says press briefings should be on-camera

If the new White House communications director gets his way, the press briefings could soon be recorded once again.

At least 9 dead, 29 injured in locked tractor trailer outside Walmart in Texas

Authorities told press that the deaths were caused by "a human trafficking crime."

Amid new revelations, here’s what we’ve learned about the Russian lawyer who met with Trump Jr.

The picture of Natalia Veselnitskaya is coming into clearer focus.

Republican Senator urges whoever leaked Russia/Sessions phone calls to release whole conversation

Sen. Chuck Grassley wants the person who leaked intelligence about Attorney General Jeff Sessions and Russian ambassador Sergey Kislyak to come forward with more information.

Dozens killed in deadly car bomb attack in Kabul

The Taliban has claimed responsibility for the deadly attack.

‘Hot Mic’ podcast: Democratic brand, WH Communications Director, Jared Kushner to be questioned

Here are the important stories to know for Monday, July 24

New White House communications director Scaramucci says press briefings should be on-camera

If the new White House communications director gets his way, the press briefings could soon be recorded once again.

At least 9 dead, 29 injured in locked tractor trailer outside Walmart in Texas

Authorities told press that the deaths were caused by "a human trafficking crime."

Amid new revelations, here’s what we’ve learned about the Russian lawyer who met with Trump Jr.

The picture of Natalia Veselnitskaya is coming into clearer focus.

Republican Senator urges whoever leaked Russia/Sessions phone calls to release whole conversation

Sen. Chuck Grassley wants the person who leaked intelligence about Attorney General Jeff Sessions and Russian ambassador Sergey Kislyak to come forward with more information.