Gigi and Bella Hadid, Winnie Harlow, Luka Sabbat walk H&M's first see now, buy now runway

Gigi and Bella Hadid, Winnie Harlow, Luka Sabbat walk H&M's first see now, buy now runway
Source: Getty Images
Source: Getty Images

As expected, H&M's Paris Fashion Week runway show was not to be missed thanks to runway appearances by Gigi and Bella Hadid and famous faces front row including Nicki Minaj, Charli XCX and Adwoa Aboah.

Fashion's most famous sisters stormed the runway at H&M's first ever "see now, buy now" runway hand-in-hand as Bella's ex, The Weeknd, watched on (he was on-hand to perform, not being a creepy ex).

"Bringing fashion immediately from catwalk to checkout marks a new era for the fashion industry," Pernilla Wohlfahrt, head of design and creative director of H&M, said in a statement. "We're very much looking forward to testing this exciting new format." 

Gigi and Bella Hadid walk the H&M Spring' 17 collection runway.
Source: 
Pascal Le Segretain/Getty Images
The Weeknd performs at the H&M Spring '17 collection runway.
Source: 
Geoffroy Van Der Hasselt/Getty Images

The ballet-meets-sportswear-inspired collection featured translucent layers, lace and silk contrasted with crinkled nylon, drawstrings and elastic waistbands.

"For this season, we also want to send out a global message of love," Wohlfahrt told PopSugar. "It seems that in these times, positivity, warmth and kindness should really be dominating our lives. So there are a few pieces in the Studio collection that carry the word 'love' again and again, kind of like a ticker tape, but perhaps more as a vivid reminder of what is important."

H&M's Spring '17 collection runway show
Source: 
Geoffroy Van Der Hasselt/Getty Images
Bella Hadid walks the H&M Spring '17 collection runway show.
Source: 
Geoffroy Van Der Hasselt/Getty Images
Gigi Hadid walks the H&M Spring '17 collection runway.
Source: 
Geoffroy Van Der Hasselt/Getty Images

Other famous faces on the runway included Beyoncé favorite Winnie Harlow and fashion it-boy Luka Sabbat.

Winnie Harlow walks the H&M Spring '17 collection runway.
Source: 
Geoffroy Van Der Hasselt/Getty Images
Luka Sabbat walks the H&M Spring '17 collection runway.
Source: 
Pascal Le Segretain/Getty Images

As a result of the new "see now, buy now" model, you can now shop looks from the entire collection here.

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Evan Ross Katz

Evan Ross Katz is Mic's style editor. He previously served as managing editor for Logo's NewNowNext. Bylines: The Advocate, Refinery29, Men's Health, Thrillist, Out, Men's Fitness, Instinct, F*cking Young, Schön, Essential Homme, The Manual, and WetPaint.

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