Target expands its definition of nude with new bras, underwear and hosiery

Source: Target
Source: Target

At long last, Target has discovered that "nude" isn't just one color. 

For a collection they're calling Shades of Nude, Target has made it so a select few products from its Merona and Xhilaration labels are now various shades of nude, from light beige to dark brown. 

Among the items in this new collection are bras, full coverage underwear, thongs and even tights, all in a variety of shades of beige and brown to match various different women's skin tones. 

Target's Shades of Nude collection
Source: 
Target
Target's Shades of Nude collection
Source: 
Target

"At Target, we know that women come in all shapes, sizes and ethnicities and our assortment needs to reflect their outfitting needs," Michelle Wlazlo, Target's senior vice president of apparel and accessories, said in a press release. "As part of our continued commitment to inclusivity, our team did extensive research to expand our intimate offerings so guests can find the perfect shade of nude to match their skin tone." 

Target's "Shades of Nude"
Source: 
Target

In expanding its own definition of "nude," Target joins companies like beingU, TruNude, Nubian Skin and even Christian Louboutin, who have produced everything from lingerie to shoes to match women of a variety of different skin tones. 

What's making this collection all the more notable is the accessibility: There are more than 1,800 Target stores nationwide, and, with bras going for just $10 and underwear for $5, these pieces are affordable. 

The models used to show these bras, too, are of various different sizes, with at least one Target bra design going up to a size 40DD.

Target's Shades of Nude collection
Source: 
Target

According to the press release, Target expects to roll out more shades for this collection soon, along with shoes that match more skin tones as well. 

Target's Shades of Nude collection
Source: 
Target

Target's Shades of Nude collection is now perhaps one of the most accessible and affordable lines of nude intimates for various women out there right now, opening up to millions of women the possibility of actually finding a bra that matches your skin. 

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Rachel Lubitz

Rachel is a senior Style writer at Mic. She previously worked for The Washington Post's Style section for more than three years. Feel free to contact her at rachel@mic.com.

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