Council of Paris approves citywide ban of sexist outdoor advertisements

Council of Paris approves citywide ban of sexist outdoor advertisements
Source: Getty Images
Source: Getty Images

Sexism will no longer sell in Paris. 

On Tuesday, the Council of Paris voted for a citywide advertising contract that will ban "sexist and discriminatory" ads, according to Business Insider. Starting Nov. 20, 2017, outdoor advertising company JCDecaux will face a moratorium on campaigns that propagate sexist, homophobic, ageist, ethnic and religious discrimination, along with "degrading" or "dehumanizing" depictions of people and "images that adversely affect human dignity."

In a press release, Paris Mayor Anne Hidalgo explained that peer cities like London and Geneva had already instituted similar measures, and it was time for Paris to take similar steps toward halting the "spread, promotion and valorization of images that degrade certain categories of citizens."

Saint Laurent's Fall 2017 ad campaign stirred controversy in Paris for positioning young women in ways many people found degrading and way oversexualized.
Source: 
Jacques Demarthon/Getty Images

According to BI, Saint Laurent's "porno chic" ad campaign for its fall 2017 season triggered the decision. The campaign's imagery featured very thin, fishnet-clad women in stiletto roller skates, splay-legged and draped over furniture. The Guardian reported that viewers criticized the advertisements as "incitement to rape," the French feminist group Oséz le Feminisme! demanding the "extremely violent" ads be removed.  

"It [the campaign] ticks all the sexist boxes," Oséz le Feminisme! spokesperson Raphaëlle Rémy-Leleu told the Guardian. "The women are objectified, hyper-sexualized and put in submissive positions."

In her statement, Hidalgo condemned advertising that teaches women that degradation is acceptable.

"The consequences of these degrading representations have an important impact on women, notably the younger ones," Hidalgo said. "They keep sexism standard and help trivialize a certain form of everyday violence."

How much do you trust the information in this article?

Claire Lampen

Claire is a staff writer at Mic who covers women's issues and reproductive rights. She is based in New York and can be reached at claire@mic.com.

MORE FROM

Women beer drinkers finally get the Beer for Her they never asked for

Why drink a rugged manly beer when you can have Aurosa's pink girly beer instead?!

Six months after the Women’s March on Washington, the Resistance Revival has a message for Trump

"Well I/ Went down to the White House and I/ Took back what they stole from me," the Resistance Revival Chorus sang in a Times Square flash mob last weekend.

20 attorneys general write letter urging Betsy DeVos to keep sexual assault protections

The attorneys general reminded DeVos that scrapping Title IX guidance will have a chilling effect on sexual assault and rape reporting rates.

New study suggests high workloads and aging doctor population means looming OB-GYN shortage

Obstetricians and gynecologists are overworked at nearing retirement age — without a younger contingent to replace them.

Why pro-life doctors want the First Amendment to protect their right to lie to patients

Crisis pregnancy centers believe they should be exempt from a law saying they should inform patients about all their medical options, including abortions.

‘Brown Girls’ wants to tell women of color’s stories in all their messy, complicated glory

Creators Fatimah Asghar and Sam Bailey want to let their characters break free of the neat identity categories people are wont to place them in.

Women beer drinkers finally get the Beer for Her they never asked for

Why drink a rugged manly beer when you can have Aurosa's pink girly beer instead?!

Six months after the Women’s March on Washington, the Resistance Revival has a message for Trump

"Well I/ Went down to the White House and I/ Took back what they stole from me," the Resistance Revival Chorus sang in a Times Square flash mob last weekend.

20 attorneys general write letter urging Betsy DeVos to keep sexual assault protections

The attorneys general reminded DeVos that scrapping Title IX guidance will have a chilling effect on sexual assault and rape reporting rates.

New study suggests high workloads and aging doctor population means looming OB-GYN shortage

Obstetricians and gynecologists are overworked at nearing retirement age — without a younger contingent to replace them.

Why pro-life doctors want the First Amendment to protect their right to lie to patients

Crisis pregnancy centers believe they should be exempt from a law saying they should inform patients about all their medical options, including abortions.

‘Brown Girls’ wants to tell women of color’s stories in all their messy, complicated glory

Creators Fatimah Asghar and Sam Bailey want to let their characters break free of the neat identity categories people are wont to place them in.