Big-name sponsors are already saying goodbye to The O'Reilly Factor host Bill O'Reilly.
On Saturday, a New York Times report revealed that a total of five women have received settlements from O'Reilly himself or from 21st Century Fox, the parent company of Fox News, in exchange for not pursuing lawsuits or speaking out about their accusations of sexual harassment or inappropriate behavior by O'Reilly.
One woman described a dinner with O'Reilly during which he promised to make her a network contributor for Fox News, and then invited her to his hotel room. When she declined, he reportedly became hostile, told her to forget his career advice and insulted her purse.
In total, the payments to deal with the allegations of sexual harassment and other inappropriate actions cost around $13 million, the Times investigation found. But it looks like now there will be additional costs in the form of lost ad revenue — in the wake of the report, sponsors have already begun pulling out of The O'Reilly Factor.
Luxury car brand Mercedes-Benz said on Monday that it was pulling ads from The O'Reilly Factor. A spokeswoman for the brand told CNN that "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now."
While Hyundai is not currently running ads on The O'Reilly Factor, the auto company announced on Tuesday that it was pulling upcoming ads scheduled to run on the show because of "the "recent and disturbing allegations," CNN Money reported. According to CNN, the company said it would continue to "evaluate" the situation as it planned future ad deals.
Also on Tuesday, BMW of North America announced that it would be suspending advertisements on the The O'Reilly Factor in the wake of the Times investigative report.
Insurance company Allstate also announced on Tuesday that it would no longer run ads on The O'Reilly Factor, the New York Times reported. According to CNN, Esurance, which is owned by Allstate, also pulled its ads.
Constant Contact, an online email marketing company, announced on Tuesday that it was pulling ads from O'Reilly's show, according to the Times.
British pharmaceutical giant GlaxoSmithKline said on Tuesday that it was also pulling ads from The O'Reilly Factor, the Times reported.
Men's clothing retailer Untuckit also said on Tuesday that it was pulling its ads on O'Reilly's show.
Sanofi Consumer HealthCare
Sanofi Consumer HealthCare, a health care company that advertises its products, including ACT mouthwash, on The O'Reilly Factor also said on Tuesday that it was pulling the advertisements, according to the Times.
Mitsubishi also joined the list of companies removing ads from the The O'Reilly Factor, CNN Money reported on Tuesday.
Chemical and pharmaceutical company Bayer removed its ads from O'Reilly's show, CNN Money reported.
Ainsworth Pet Nutrition
Pet food company Ainsworth Pet Nutrition also said that it was pulling ads from The O'Reilly Factor.
Atlanta-based pest control company Orkin said that it would no longer run ads on O'Reilly's program, CNN Money reported on Tuesday.
T. Rowe Price
Investment company T. Rowe Price also pulled ads from The O'Reilly Factor, according to CNN Money.
Personal finance company Credit Karma said it would no longer run ads on O'Reilly's show, CNN Money reported.
Online home goods retailer Wayfair also said it would pull ads from The O'Reilly Factor.
The Wonderful Company
The Wonderful Company, which owns several high-profile brands including Fiji Water and POM Wonderful, also said it would no longer run ads on The O'Reilly Factor, according to CNN Money.
Online automotive pricing website TrueCar said it was pulling ads from The O'Reilly Factor.
Real estate company Coldwell Banker removed its ads from The O'Reilly Factor, CNN Money reported on Tuesday.
Society for Human Resource Management
The Society for Human Resource Management, a membership organization for human resource professionals, also joined the wave of companies pulling ads from The O'Reilly Factor, according to CNN Money.
Luxury car company Lexus also decided to pull ads from The O'Reilly Factor on Tuesday, saying through a spokesperson that it had decided to take its "ad inventory out of the program," CNN Money reported.
Advil announced in a tweet on Wednesday that it was "no longer advertising on the Bill O'Reilly show."
Eli Lilly and Company
Pharmaceutical company Eli Lilly also decided to suspend ads on The O'Reilly Factor, CNBC reporter Ryan Ruggiero reported in a tweet on Wednesday.
April 5, 2017, 3:31 p.m.: This story has been updated.