Not many people are feeling the joy of Pepsi tonight.
Earlier on Tuesday, soda giant Pepsi released a new ad featuring Kendall Jenner that used protest imagery, women in hijabs and Kendall Jenner taking off a blonde wig to sell soda. The commercial ends with protesters confronting police officers and Jenner handing one of them a cola to ease the tensions.
The head-scratching commercial has elicited an overwhelming response on social media, most of which can be boiled down to two words: Keep It.
A lot of people of color took umbrage at the image of a white woman stopping police officers by handing them a Pepsi.
A lot of people had a problem with the ads' protest imagery, which depoliticized something as inherently political as a protest.
Still, others made fun of the ad with lighthearted jokes about the ad's absurdity.
Hopefully, this backlash can act as a wakeup call about whether or not it's a good idea to co-opt political imagery to hock soda pop.