With the rise of Uber, the ride-hailing app's customer rating system has become an unofficial badge of honor: People who have high ratings tend to be quite proud.
But finding your rating used to be an obstacle. Tucked away in the depths of the menu, locating the button to reveal where one stands in the five-star rating system often required trial and error. Uber is about to make your life easier: Uber ratings are now under your name in the app's main menu.
"To give riders more visibility into how drivers are rating them, we're making rider ratings much more accessible in the app," Uber wrote in a post. "Now, a rider's rating will be displayed right under their name in the app's menu."
The idea behind Uber drivers and customers rating each other is to hold both parties accountable for their behavior. While there's no financial incentive for a higher rating, drivers may reject a customer if their rating is too low.
"Many riders forget that their driver is also rating them, too, and things like eating in the car, slamming the door or trying to pile in more people than seatbelts can impact whether it's a 5-star experience for drivers," Uber wrote.
What better way to promote good behavior than rubbing your low rating in your face every time you open the app?