This size 2 model claims she was booted from a Louis Vuitton show for being "too big"

This size 2 model claims she was booted from a Louis Vuitton show for being "too big"
Source: Facebook
Source: Facebook

In the past few years, an increasing number of models have stepped up to put certain facets of the fashion industry on blast. Model Nyadak Thot spoke out about how models with natural hair are treated. Leomie Anderson spoke out about how women with darker skin are treated. And now Ulrikke Hoyer, a Danish model who has walked for Chloé and Stella McCartney, is speaking out about how models are treated when they're not skinny enough. 

In a lengthy Facebook post, Hoyer chronicles what happened when she was deemed "too big" for Louis Vuitton's 2018 resort show, which took place on May 14 in Japan. 

Hoyer begins by stating that she understands that maintaining a certain weight and measurements is part of her job. She's been modeling for years, so she gets that, but this Louis Vuitton ordeal was too much even for her. 

"I've been used to high expectations and also to gain a good understanding of nutrition and hard training, and therefore I also know that the demands and expectations that [are] given to the high-end fashion models in the industry are often completely unattainable and directly damaging to the human body," Hoyer wrote. 

Ulrikke Hoyer
Source: 
Ulrikke Hoyer/Facebook

Then she gets into specifics: In April, Hoyer was contacted by Louis Vuitton for their show in Japan. She was measured in Paris, with her hips measuring 92 centimeters. She understood that that may be a bit too large for Louis Vuitton, so then she attempted to, in just a matter of days, lose as much weight as she could, dropping to a hip measurement of 91.5 centimeters before leaving for Japan. 

At the time, she was a size 34/36, which translates to a size 2/4 in the U.S. 

When she got to Japan though, Hoyer was faced with a series of conversations with casting agents involved with Louis Vuitton's show, all of whom were concerned with her weight. 

"According to [a casting agent] I had 'a very bloated stomach,' 'bloated face,' and [she] urged me to starve myself with this statement: 'Ulrikke needs to drink only water for the next 24 hours,'" Hoyer wrote. "I was shocked when I heard it. This was exactly what we have wanted to avoid when we tried to cancel because I was 'bigger.'"

Ulrikke Hoyer
Source: 
Ulrikke Hoyer/Facebook

Hoyer nearly obeyed this order, but that still wasn't enough. The next day, she was told that she wouldn't be walking in the show, for a number of reasons all involving how she looked. 

"Not only did I have a belly, my face was puffy now, also my back was a problem," Hoyer wrote. "They now thought that I fitted the dress on my back differently than in Paris (also saw this on an email at my agency when I came back). I didn't know whether I should cry or laugh." 

A photo posted by (@) on

What Hoyer describes in her post is nothing new. Late last year, famed casting director James Scully started to bring these stories of model abuse to light, at industry events and on Instagram, where he broke the news that Lanvin had barred models of color from its castings and Balenciaga had made models wait three hours for their auditions, part of that time reportedly in the dark. 

But according to Hoyer, this Louis Vuitton show is her breaking point in terms of just how much abuse and harassment she can face as a model. 

"I cannot accept the 'normality' in the behavior of people like this," Hoyer wrote. "I am aware that I'm a product, I can separate that, but I have seen way too many girls who are so skinny that I don't even understand how they even walk or talk. It's so obvious that these girls are in desperate need of help. It's funny how you can be 0.5 [cm] or 1 cm 'too big' but never 1 to 6 cm 'too small.'"

Mic has reached out to Hoyer and Louis Vuitton for further comment and will update when we hear back. 

How much do you trust the information in this article?

Rachel Lubitz

Rachel is a senior Style writer at Mic. She previously worked for The Washington Post's Style section for more than three years. Feel free to contact her at rachel@mic.com.

MORE FROM

Dascha Polanco on inclusive fashion, her hashtag #selflovery and redefining beauty standards

We spoke to the 'Orange Is the New Black' actress about why she believes fashion should be for all sizes.

Every stunning look Michelle Obama’s rocked in her six months since leaving the White House

We've rounded up every single post-FLOTUS appearance.

Under Armour's latest campaign is celebrating the power of female athletes

Jessie Graff, Alison Désir, Natasha Hastings and Zoe Zhang also appear in the ads.

See pics from the first-ever all-black Pirelli calendar featuring Naomi Campbell, RuPaul & Lupita Nyong’o 

Diddy, Djimon Hounsou, Duckie Thot and others appear in the Alice’s Adventures in Wonderland-themed shoot.

A look at how ModCloth changed the landscape of inclusive fashion

It started in a dorm room in 2002. Now it's giving brands the blueprint for how to be more progressive.

Stop praising male celebrities like Harry Styles for wearing "heels." They are not heels.

They are boots with a little height at the heel, not heels.

Dascha Polanco on inclusive fashion, her hashtag #selflovery and redefining beauty standards

We spoke to the 'Orange Is the New Black' actress about why she believes fashion should be for all sizes.

Every stunning look Michelle Obama’s rocked in her six months since leaving the White House

We've rounded up every single post-FLOTUS appearance.

Under Armour's latest campaign is celebrating the power of female athletes

Jessie Graff, Alison Désir, Natasha Hastings and Zoe Zhang also appear in the ads.

See pics from the first-ever all-black Pirelli calendar featuring Naomi Campbell, RuPaul & Lupita Nyong’o 

Diddy, Djimon Hounsou, Duckie Thot and others appear in the Alice’s Adventures in Wonderland-themed shoot.

A look at how ModCloth changed the landscape of inclusive fashion

It started in a dorm room in 2002. Now it's giving brands the blueprint for how to be more progressive.

Stop praising male celebrities like Harry Styles for wearing "heels." They are not heels.

They are boots with a little height at the heel, not heels.