The "floor is lava" challenge is the latest teen trend and game taking over Snapchat and Instagram

Source: Mic/Snapchat
Source: Mic/Snapchat

In 2010 we had "icing." Then came "planking." Then, of course, the infamous ice bucket challenge. If Snapchat and Instagram are any indication, this summer's hottest viral prank could be the "lava challenge."

It's a simple game. A friend shouts "the floor is lava!" and you have exactly 5 seconds to get to higher ground. This could mean climbing a store shelf, hopping on a fire hydrant or jumping on the counter of a fast-food restaurant.

The game itself has been around on schoolyards for years — you probably remember it from your childhood — but a pair of friends named Kevin Freshwater and Jahannah James helped it reach viral new heights.

Kevin and Jahannah have been playing the game for a white, but earlier this week Kevin posted a compilation of their videos to Instagram and it took off.

When someone shouts "the floor is lava" you have 5 seconds to get off the ground.
Source: Snapchat

Their lava challenge video has now been viewed over 8.5 million times on Twitter and has collected countless more views on Facebook.

Most teens participating in the challenge have begun recording their own "floor is lava" videos on Snapchat.

The challenge has gone global with Snapchat users across North America and Europe participating.
Source: Screenshot/Snapchat

Snapchat itself produced a live story on Thursday afternoon, documenting some of the best lava challenge snaps from around the world.

Whether the momentum lasts remains to be seen, but in the meantime, it can't hurt to keep an eye out for higher ground.


How likely are you to make Mic your go-to news source?

Taylor Lorenz

Taylor Lorenz is a tech reporter covering digital culture, social media, memes, and internet stars. You can reach her at tlorenz@mic.com.

MORE FROM

How to use the Snapchat Map while everyone else continues to be confused about it

Everything you need to know about the new feature.

Planet 10? Scientists may have discovered a hidden planet in our solar system

There could be a ninth — or even 10th — planet hiding out in our solar system.

Scientists created a robot that will iron your clothes for you

Shut up and take my money.

Moth eyes have inspired the touchscreen of the future

It's going to change the anti-reflection game.

Twitter was flagging tweets including the word "queer" as potentially "offensive content"

Why Twitter put the word "queer" in the same category as violent, sexual imagery.

How Mark Zuckerberg wants to transform society through Facebook Groups

Facebook has a new mission.

How to use the Snapchat Map while everyone else continues to be confused about it

Everything you need to know about the new feature.

Planet 10? Scientists may have discovered a hidden planet in our solar system

There could be a ninth — or even 10th — planet hiding out in our solar system.

Scientists created a robot that will iron your clothes for you

Shut up and take my money.

Moth eyes have inspired the touchscreen of the future

It's going to change the anti-reflection game.

Twitter was flagging tweets including the word "queer" as potentially "offensive content"

Why Twitter put the word "queer" in the same category as violent, sexual imagery.

How Mark Zuckerberg wants to transform society through Facebook Groups

Facebook has a new mission.