YouTube NRA Video: Watch the Controversial Ad Which Targets Obama's Daughters

The National Rifle Association released a video on its website Tuesday slamming President Obama as an “elitist hypocrite” for giving his daughters Secret Service protection while disagreeing with the NRA’s suggestion to put an armed guard in every school in the country. The ad asks, “if it’s good enough for the president, why shouldn’t it be good enough for the rest of us?”

“Are the president’s kids more important than yours?” the narrator says. “Mr. Obama demands the wealthy pay their fair share of taxes, but he’s just another elitist hypocrite when it comes to a fair share of security.”

White House spokesman Jay Carney responded to the ad Wednesday, saying “most Americans agree that a president’s children should not be used as pawns in a political fight. But to go so far as to make the safety of the president’s children the subject of an attack ad is repugnant and cowardly.”

The NRA ad is apparently in response to the president’s recent comment that he is uncomfortable with the NRA’s demand to put an armed guard in every school. In an interview on Meet the Press, Obama said, “I am skeptical that the only answer is putting more guns in schools. I think the vast majority of the American people are skeptical” of the NRA’s solution.

NRA spokesman Andrew Arulanandam said the ad was not aimed at Obama’s children. He continued stating, “anyone who claims otherwise is intentionally trying to change the topic or missing the point completely.”

One must wonder if the NRA’s belligerent tone is an appropriate response to the shootings. Business Insider finds that over the course of the past month, the NRA has seen a 10-point swing in their popularity ratings. The gun rights group now stands at 45% disapproval and 42% support, possibly due to a press conference widely regarded as "angry" and a subsequent doubling down on Meet the Press in which NRA Executive Vice President Wayne LaPierre said, “if it’s crazy to call for putting police and armed security in our schools to protect our children … then call me crazy.”

Watch the controversial ad below: