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BlackBerry 10 has officially bee unveiled by RIM CEO Thorsten Heins, who highlighted the "real," physical keyword. Heins emphasized the fact that "this is the first smartphone with a real keyword" because "there are still a lot of real keyword lovers out there." Heins also introduced Vivek Bhardwaj, RIM's Head of Software Portfolio, who emphasized BB 10's absence of a "home" button, a seeming jab to iPhone, as Bhardwaj, claims BB10 offers more "flow" as well as "real-time" multitasking among different social networks such as Facebook, Twitter and LinkedIn.