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Mayors Against Illegal Guns, a pro gun regulation group chaired by New York City Mayor Michael Bloomberg, ran a Super Bowl 2013 ad trying to persuade Congress to pass universal background checks — in the midst of a nation-wide intense debate over gun rights and responsibilities in the wake of last year's Aurora and Newtown mass shootings. 

The ad is part of the group's "Demand A Plan" campaign, which tries to motivate voters to convince lawmakers that stricter gun regulations are required in the wake of the aforementioned tragedies.

Watch the spot below: