BuzzFeed Tweets Link to "Possible Plane Crash Streaming Live"... While Plane is Still in Air

BuzzFeed Tweets Link to "Possible Plane Crash Streaming Live"... While Plane is Still in Air

Another company whose success depends on going viral might have made a major misstep in their social media strategy: BuzzFeed.

As the nation watched an emergency plane landing commence in St. Louis (with the fate of the pilot and anyone else onboard hanging in the balance), one of the most high-pressure situations imaginable, someone at the BuzzFeed social media desk decided that they had to post a link to a live stream to snatch burgeoning traffic on Twitter and Facebook.

No grudges there. We live, unfortunately, in a world where 24/7 media is the new norm, and everyone is rushing to provide the fastest, trending-est coverage.

However, as a recent Tweet calling Oscar nominee Quvenzhané Wallis a "c*nt" by The Onion demonstrated, sometimes the rush to post an update on social media can be really bad for your brand.

Hence the following:

So to recap: plane might crash land. In the rush to grab traffic, BuzzFeed posts a grossly premature link to a live stream of a "possible plane crash" while the plane is still in the air.

Classy.

While we might rush to condemn, perhaps the more important takeaway is that in today's crazy, social-media-oriented news universe, it's pretty easy to make a dumb mistake that makes you look like a jerk. Maybe we could all afford to step back off the pedal a little when discussing sensitive things like whether or not some poor stressed-out pilot is going to save the eight lives depending on him for a safe crash landing.