David Plouffe Joins Bloomberg News: Media Companies Are Now Infested With Politicians

In another example of politicians cozying-up with the media, David Plouffe, the lead architect of President Obama's 2008 election victory and his senior aide in last year's election, is joining Bloomberg TV to discuss politics, business, and technology. 

“David has one of the sharpest political minds in the nation ... We’re thrilled he’s joining the Bloomberg team to provide his unique insight and analysis to our coverage of business and politics,” said Andrew Morse, head of Bloomberg Television in the United States. Plouffe is hailed as a master political strategist, and has helped shape candidate Obama's platform starting in 2004 for the Illinois state senate.

He has worked on several other high profile candidacies, starting in 1990 with Sen. Tom Harkin, Deval Patrick's 2006 race for Massachussetts governor, and even chairing the Democratic Congressional Campaign Committee during a record-high fundraising tenure.

David is not the only one of the successful Obama campaign team to take on paid media roles. David Axelrod and Robert Gibbs have joined MSNBC as contributors since the campaign, and Jim Messina is heading the grassroots organizing Obama For America Super PAC. 

Fox News has been repeatedly lambasted for being a mouthpiece for the Republican party, and MSNBC shares a similar status on the Democratic side. When politicians assume a perceived role of authority as a media commentator, they receive unfair advantages for promoting their platforms or the platforms of their colleagues.

These politicians-turned-commentators, including most prominently Sarah Palin and Karl Rove, would be taken more seriously if their arguments were coming from a place of non-partisan and fact-shaped ideas. It has been plainly obvious that instead these politicians are simply spewing their political agendas under the veil of news reporting.

One can argue that Fox News is a far more aggressive and blatant violator of journalistic principles in its use of politicians in their reporting, therefore giving the Democratic party a justified pass to beef up its own media relations. However, that consistently edges out fact and objectivity from media reports in favor of well-known faces and divisive politicking on live TV.

It is yet to be seen how David Plouffe's commentary will take shape, but if he is to be respected not only by the public but also by journalists then he will have to show willingness to criticize the Obama administration when it falters, and even praise Republicans when they show any hint of progress, strategic or political.

How likely are you to make Mic your go-to news source?

Shwetika Baijal

Shwetika is PolicyMic's first columnist and writes for the Millenials and the Media column. She focuses on how the media frames policy and cultural issues, how the media's framing effects public opinion, and in turn how public opinion affects the policies and issues under discussion.

MORE FROM

New York politicians used NYC Pride to stand with LGBTQ people in their fight against oppression

Politicians used 2017 New York City Pride to assure LGBTQ people that they would stand for their rights.

Car slams into Eid celebrants in UK, injuring 6; police say terrorism isn't suspected

Police say they believe an Eid celebrant was behind the wheel of the car that injured six outside a mosque.

Oil truck explodes in Pakistan, killing at least 153

The deadly fire broke out as residents rushed to collect the leaking oil from the overturned tanker.

Will Justice Anthony Kennedy retire at end of Supreme Court term? Here's what we know.

Rumors that the 80-year-old swing justice may leave the bench are fueling fear of a second Trump pick on the nation's high court.

3 states and D.C. allow same flammable building materials behind Grenfell Tower fire

The causes of London's Grenfell Tower are similar to the justifications used to waive fire regulations in the U.S.

New Jersey bill would require kids to be taught how to interact with police

Students from kindergarten through 12th grade would receive the education.

New York politicians used NYC Pride to stand with LGBTQ people in their fight against oppression

Politicians used 2017 New York City Pride to assure LGBTQ people that they would stand for their rights.

Car slams into Eid celebrants in UK, injuring 6; police say terrorism isn't suspected

Police say they believe an Eid celebrant was behind the wheel of the car that injured six outside a mosque.

Oil truck explodes in Pakistan, killing at least 153

The deadly fire broke out as residents rushed to collect the leaking oil from the overturned tanker.

Will Justice Anthony Kennedy retire at end of Supreme Court term? Here's what we know.

Rumors that the 80-year-old swing justice may leave the bench are fueling fear of a second Trump pick on the nation's high court.

3 states and D.C. allow same flammable building materials behind Grenfell Tower fire

The causes of London's Grenfell Tower are similar to the justifications used to waive fire regulations in the U.S.

New Jersey bill would require kids to be taught how to interact with police

Students from kindergarten through 12th grade would receive the education.