Filmmaker Ryan McHenry was recently doing what many folks do when they first encounter a new app or service: figuring out what to do with it. The young filmmaker, who previously won a BAFTA for his short film, Zombie Musical, had a few friends using Vine, the short video app from Twitter, but hadn't posted very much.
When McHenry had the idea while watching Drive and eating cereal to make the first "Ryan Gosling won't eat his cereal" clip, he just wanted to make his friends laugh. And the first two films did just that.
However when his third clip was posted to Vine's Popular page, the one man meme began to take off with every clip afterwards seeing thousands of views, he told Entertainment Weekly.
We'll see if single-handedly developing a meme and getting media coverage from Entertainment Weekly to HuffPost Live will help McHenry in getting support and coverage for his first feature film, but Ryan Gosling will almost certainly be in the news again soon with his latest film, Only God Forgives out this July.