Cheerios Ad YouTube: Interracial Family in Commercial Spurs Racist Response

Cheerio’s new ad is pretty much exactly what you expect out of a cereal commercial: a happy family, a precocious but adorable child, a disclaimer of how healthy the cereal is, and some ensuing hijinks. Oh, and one more thing. The happy family is interracial.

Now, you’re probably thinking:


But apparently, a lot of people do. In fact, the comments section of this ad on YouTube quickly became so profane and racist that Cheerios was forced to disable it to maintain a family-friendly environment. Comments ranged from stereotypes (“Family? More like single parent in the making. Black dad will dip out soon.”) to faux-intellectual (“Cultural Marxist views are threatening to destroy ALL distinct peoples through forced assimilation and miscegenation.”) to white supremacist (“Encouraging whites to race-mix leads to loss of white genetics.”) to homophobic (“Next it will be OK to show a couple of fudge-packers, with their family, that came from a turkey baster.”) to insane (“Why don’t we have interspecies families too, with a dog as the father?”), all the way to the plain old “I’m going to vomit” and internet-standard comparisons to Nazis.

And yet, somehow all I got out of this was, "Awwww."

See for yourself:


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Medha Chandorkar

As a junior at Georgetown University in Washington DC, I'm studying Government, Women's and Gender Studies, and Justice and Peace Studies. I'm interested in social justice issues, particularly women's rights in the developing world, and politics. Outside of school, I love dancing and reading, and I'm a huge TV / movie buff. In the future, I hope to become a lawyer but right now, I'm just focused on the moment.

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