Ultraviolet Ad Targeting Fox News Sexism Surprisingly Doesn't Air on Fox News

There's a tremor in the force at Fox News, and it isn't looking good for Lou Dobbs, Erikk Erikson (who, much like his name, is double trouble), or Juan Williams. Last week these three practically choked on their own hate as they tried to grasp the new study that shows that 40% of breadwinners are women. Even after their female co-worker Megyn Kelly lambasted them in the ultimate televised smackdown, Dobbs and Erikson walked away smugly thinking they were off the hook ... at least, until the following ad appeared.

The ad was originally supposed to air after the Fox News show After the Bell, but Fox News claims that due to copyright issues regarding the clips used from their own network, they could not show it. Co-founder of Ultraviolet, Nita Chaudhary, furiously stated that the refusal of Fox News to air the ad represents Fox News as being "… okay with the backward thinking of the sexist, misogynist men leading our programming."

Ultraviolet is currently considering airing the ad on a different network, but for obvious reasons they would like "to put it in front of [Fox's] female viewers that if you're working outside of the home, Fox News' line is that you are personally responsible for ruining America." While the ad may never appear on Fox News airwaves, it seems female pundits have already taken up arms to criticize the blatant sexism of their male colleagues.

Female Fox News pundit Greta Van Susteren wondered on her blog whether her male counterparts had "lost their minds" and whether their next plan of attack on "the women folk" would be to repeal their right to vote. During her smackdown on Lou Dobbs and Erikk Erikson, in which the two men tried making condescending jokes when put on the spot, Megyn Kelly asked Erikson, "What makes you dominant and me submissive, and who died and made you scientist-in-chief?"

Of course, when you have someone who says absolutely ludicrous statements like "When you look at biology, look at the natural world, the roles of a male and a female in society, and other animals, the male typically is the dominant role," it may take more than an ad to change his mind. Until then, I have faith that Kelly and Van Susteren will be there to put these sexists in their place.