McDonald's Has a Craving For Millennial Customers, So Why Don't We Crave Them Back?

Millennials (people born roughly between 1983 and 2000) grew up with McDonald's during its peak. We loved McDonald's. I remember loving McDonald's as a kid because they always partnered with my favorite movies. I would pester my parents to take me to the fast-food restaurant because I wanted to get a "Happy Meal," and it was a bonus if McDonald's had a playland.

But eventually, all the kids who loved Happy Meals in the 1990s and 2000s grew up and started to analyze some strange things about McDonald's: Low wages for employees, unhealthy food, and watching the documentary Super-Size Me didn't exactly endear the company to us. Not to mention McDonald's (and other fast food burger joints) have become the embodiment of the unsuccessful career. How many of you have been to career fairs where a speaker has warned that we do not want to work at a job where we ask, "Do you want fries with that?"*

McDonald's serves about 69 million people around the world each day and they want to bring back the millennial guests they lost. The company's annual shareholder meeting was the place to strategize how to win us back.

Prior to the meeting, Madeline Davies of Jezebel wrote an interesting piece responding to USA Today's report on McDonald's efforts to attract millenniala. USA Today asked marketing experts what strategies McDonald's should implement to win back millennials and the recommendations were:

-Create Craveable Food

-Embrace Causes

-Compete with Fast-Casual

-Reinvent Breakfast

-Fix the Nutritionals

The best recommendation I have for McDonald's is to be healthier and not have McDonald's in hospitals! Also, don't be afraid to pull at our heartstrings and actually use things from our childhoods to reel us back in. Launch a product that will have every millennial saying, "Remember when we had these as a kid?!"

It looks like people are going to continue to hold McDonald's accountable and they're going to do so at earlier ages. Whether the company catches on is up to them.

*And yes, we do want fries with everything because fries are tasty. McDonald's has the best fries.

How likely are you to make Mic your go-to news source?

Jamar Thrasher

I'm a writer for myself and others. Carnegie Mellon University graduate student. Partner at Kennedy Blue Communications, LLC.

MORE FROM

US military officials seek to delay allowing transgender people to enlist

The U.S. military was given until July 1, 2017, to begin allowing transgender people to enlist.

High school senior recreates Beyoncé's 'Lemonade' album cover for his graduation cap

This is a cap that Queen Bey would be proud of.

No, James Comey did not make an incognito visit to the 'New York Times'

Comey was attending a charity event to benefit foster children at another company.

Man charged in Michigan airport stabbing tried unsuccessfully to buy a gun before the attack

Amor Ftouhi, 49, tried and failed to purchase a firearm in the U.S., officials say.

Grenfell Tower Fire: Police say blaze started in a refrigerator

Police say a fridge was the cause of the deadly fire.

North Korea denies mistreatment of US captive Otto Warmbier

The country claimed Warmbier's death was a "mystery."

US military officials seek to delay allowing transgender people to enlist

The U.S. military was given until July 1, 2017, to begin allowing transgender people to enlist.

High school senior recreates Beyoncé's 'Lemonade' album cover for his graduation cap

This is a cap that Queen Bey would be proud of.

No, James Comey did not make an incognito visit to the 'New York Times'

Comey was attending a charity event to benefit foster children at another company.

Man charged in Michigan airport stabbing tried unsuccessfully to buy a gun before the attack

Amor Ftouhi, 49, tried and failed to purchase a firearm in the U.S., officials say.

Grenfell Tower Fire: Police say blaze started in a refrigerator

Police say a fridge was the cause of the deadly fire.

North Korea denies mistreatment of US captive Otto Warmbier

The country claimed Warmbier's death was a "mystery."