Flash Mob Fashion Show Hits Streets Of Manhattan to Kick Off NYC Fashion Week 2013

On Thursday night, sustainable fashion startup Modavanti.com teamed up with Aushim Raswant, producer and creative director of 3vNYC, to throw New York’s first ever flash fashion show with a series of three flash fashion mobs around the city. Modavanti brought sustainable fashion to the streets of New York with flash mob style runway shows to highlight it’s mission of making sustainable sexy. 


Set against the backdrop of New York City's most iconic landmarks, the fast-paced shows highlighted some of the biggest named designers in sustainable fashion with a series of three fashion runway shoots at Madison Square Park, Union Square and Washington Square Park. With each show, 12 models hit the runway delighting hundreds of captivated onlookers as Modavanti and 3vNYC kicked off New York fashion week in style.


Beyond staging the unusual and bringing New York fashion week to the public (reminiscent of the days before Mercedes Benz moved from Byrant Park indoors to Lincoln Center), the guerilla style marketing event highlighted the power of social media and the importance for online retailers of connecting with customers in an offline setting.


Stay tuned as Modavanti has more fun and fashionable events ahead. 


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David Dietz

After graduating Georgetown University, David traveled to the Middle East to cover the unrest and revolutions in the region for www.policymic.com and his own personal blog www.TheMidEaster.com. David reported on uprisings and political movements from Tunisia, Egypt, Libya, Syria, Lebanon and Bahrain and contributed to reports for Al Jazeera, The Wall Street Journal, The Economist and the Huffington Post. After more than a year in the Middle East David returned stateside to launch Modavanti.com, an online retailer for stylish sustainable fashion. He is also currently a contributing blogger for the Huffington Post where he writes about his experiences as an entrepreneur and creating social impact through business. Besides his interests in the Arab world entrepreneurship and sustainable fashion, David loves sports and enjoys playing golf, tennis and skiing. You can visit his site Modavanti.com for all your sustainable fashion needs. Fun Fact: David has witnessed five revolutions/uprisings during the Arab Spring

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