With just over two until Obamacare’s state insurance exchanges open, the anti-Obamacare movement are certainly pulling out all the stops to discourage people from signing up – no matter how big or creepy they may seem.
Generation Opportunity, a conservative group that "has financial ties to billionaire businessmen and political activists Charles and David Koch," is rolling out a $750,000 campaign of "Opt Out" ads to convince college students in a tour of 20 college campuses later this month why they don't need health insurance. In addition to finally engaging college students in an intelligent political discourse about the costs of health care by handing them beer cozies at football games, the campaign already seems to be doing a fine job of scaring the living daylights out of everybody, young or old, in their latest ads.
The first ad, "The Exam: Creepy Uncle Sam" (their words not ours), features a young 20-something woman getting a run of the mill pap smear and is asked to undress and place her feet in stirrups. But she's in for a surprise.
Don't worry, they didn't leave out the guys either. Another video features a young man told to pull down his pants and lay on an operating table when Creepy Uncle Sam emerges behind him and slaps on a surgical glove:
"What we’re trying to communicate is, 'No, you’re actually not required to buy health insurance,'" Generation Opportunity President Evan Feinberg told Yahoo! News in an interview about the campaign. "You might have to pay a fine, but that’s going to be cheaper for you and better for you."
By targeting college students, ObamaCare critics are hoping that young people choose to pay the fines rather than join the exchanges and send a message to federal health officials about the law. However, without mentioning exchanges, fines, or any rational financial argument against the Affordable Care Act at all, these ridiculous ads fail to convey GenOpp's "financial message." Instead, the campaign opted for a dude in a disturbing clown-esque mask trying to convey that the government will subject Americans to invasive exams through Obamacare. This theme also seems to fall in line with the conservative idea that the health law will turn “doctors into government agents” and ask patients about their sex lives.
Although this isn't the first "grassroots" attempt" to convince young Americans that they don't really need health coverage, the ads are certainly effective in giving us a few clownish, patriotic nightmares for the next few days.