What is So.cl? Microsoft's New Social Network Takes On the Social Media Giants

What is So.cl? Microsoft's New Social Network Takes On the Social Media Giants

While the world was captivated by Facebook, Twitter, Instagram, Tumblr, Pinterest, a new social network hit the internet in 2012. Microsoft's So.cl provides an outlet for users to creatively share their stories on the internet, but it's up for debate if the site has what it takes to challenge the social media giants of the internet.

So.cl is an “experimental research project” developed by Microsoft's FUSE Labs. So.cl focuses on expression and originality by allowing users to share personal experiences and stories with collages of pictures and videos. The project incorporates three other features — Video Party, Picotale, and BLINK — that encourage frequent communication and social interaction. Besides social networking, So.cl operates as a search engine by using Bing to search for data through public API (application programming interface).  This means users can find content So.cl considers relevant to their collages or entire profile; So.cl will also recommend interests or “collections.”  Microsoft asserts that So.cl is not a competitor in the social media industry, but a complementary website designed for users to express themselves and share their life stories. Although So.cl is a successful promoter of expression and originality, the site pales in comparison to other social networking sites in the popularity contest. 

The more popular social networking sites rely on status updates, tweets, animations, or gifs while So.cl relies more on the user’s life experiences and interests. The concept of a social networking diary or journal is admirable, but its status as an “experimental research project” hinders its popularity and success among social media users. In addition, So.cl requires more contribution and introspection which could discourage users. Thus, So.cl needs more time to equal the amount of popularity and users of other social networking sites.

Facebook, Twitter, Instagram, Tumblr, Pinterest and LinkedIn are picking up users at an unprecedented rate. The number of users for So.cl remains unconfirmed, which implies that its fan base pales in comparison to the other social networking services.

Social Networking Sites

Statistics (Users)

Alexa Rank (Global Rank)

Facebook

1.1 billion

2

Twitter

500 million

10

Instagram

150 million

39

Tumblr

200 million (Visitors Worldwide)

24

Pinterest

70 million

28

LinkedIn

238 million

8

Google+

500 million

1 (Part of Google)

Myspace

36 million

718

So.cl

Unconfirmed

58,686

So.cl is relatively new and garners little recognition in the social media industry. The bulk of So.cl users are from India; their numbers surpass So.cl's users in the United States. In addition to these two countries, So.cl has amassed users in Peru, Bangladesh, Pakistan, France, Mexico, Mauritius, Turkey and the United Kingdom. It appears the world is either unaware of So.cl, or it is eclipsed by the more popular social networking sites. 

FUSE Labs has modified So.cl by redesigning the site's user interface and adding an imaging app (BLINK) and a meme generator (Picotale).  Attempting to increase So.cl's popularity, FUSE Labs also installed a meme generator that allows So.cl users to create phrases for a specific meme. This could attract more users to So.cl or have no effect at all, leaving So.cl’s future with a question mark.

The more popular social networking sites have established their place on the Internet as the reigning champions of social media. Since So.cl arrived in 2012, it is extremely difficult for the site to gain the quick, massive momentum its counterparts enjoyed. Microsoft has developed an innovative, useful site for people to share their experiences and interests, but So.cl needs considerable time to attain the amount of users that Facebook, Twitter, Instagram, LinkedIn or Tumblr have. However, one thing is certain: So.cl will more than likely surpass Myspace.

How much do you trust the information in this article?

Rashaad Mubarak

An avid fan of online media, Rashaad enjoys reading about global affairs, technology, sociopolitical crises, culture and trivial pursuits in the news. A graduate from Colgate University, he holds a Bachelor's Degree in English and studied Asian Studies as his minor. Having traveled to Europe (United Kingdom, Spain and France), his next target is Asia. Personal notes: enjoys writing stories, hanging out with friends, a consumer of comic books, anime and manga, and enjoys listening to music (hip hop jazz, old school hip-hop, alternative hip-hop, R&B, jazz, instrumentals, and other genres).

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