Of course, funny pictures of cats on the internet target one very important demographic in the battle over healthcare reform: millennials. Some say millennials need Obamacare, some say millennials are footing the bill, and some say Obamacare will help young people save money.
Millennials thus are particularly concerned with the effect the law will have on them. Because of this, Issa’s campaign is brilliant. By reaching young people in a format that is familiar to them, Issa bridges a generational gap and directly engages a demographic that might otherwise be overlooked.
What do you think? Is this a brilliant tactic? Should politicians rely on captioned pictures of cats to communicate with millennials more often?