McDonald's Bagged Coffee Will Be a Colossal Failure

Fans of McCafe, McDonald's brand of coffee, will soon be able to brew it in their own homes.

McDonald's announced on Wednesday that starting next year, they will experiment with selling its ground and whole bean coffee in supermarkets and commercial stores. Single-cup serving options will also be available.

The company already sells packaged coffee in some McDonald's restaurants in Canada. A 340-gram package (approximately 12 ounces) costs $7. The price for American retailers has not yet been disclosed, nor have the trial locations.


Kraft Foods will partner with McDonald's for the release. Kraft will focus on the distribution and marketing of the product. Kraft Foods CEO Tony Vernon said, "We want to work with McDonald's to help consumers enjoy McCafe premium coffee in the comfort and convenience of their own homes."

Seriously though, who will actually buy this product? There are several brands of home-brew and instant coffee already available, including several from brands that specialize in coffee. Will McDonald's, which specializes in burgers and fries, be able to penetrate the market? Next year's tests next will tell, but it doesn't seem likely.

How likely are you to make Mic your go-to news source?

Hannah Ridge

A Philadelphia native, Hannah Ridge moved to the Midwest to study at the University of Chicago. Her research interests are American and Middle Eastern politics, law and society, and religion in politics.

MORE FROM

Hillary Clinton says Republicans will be the "death party" if they pass health care bill

Hillary Clinton spoke out against the Republican's proposed bill on Twitter.

It's time to redefine the clitoris, according to sex education experts

"Words matter. They shape and mold our ideas and beliefs about our purpose, our bodies, our self-worth and our place in the world around us."

Al-Jazeera becomes a target amid Qatar diplomatic crisis

Gulf states are demanding the broadcaster be shut down.

5 blocks of London apartments to be evacuated over potentially flammable cladding

800 North London apartments will be evacuated following a fire inspection that turned up evidence that the buildings could be unsafe.

Tomi Lahren wants to rally women to her side after criticizing feminists and "pro-choicers"

"My view on abortion is not black-and-white," Lahren said.

These 5 states are drafting laws to limit protests on college campuses

The legislation is intended to protect free speech on campus.

Hillary Clinton says Republicans will be the "death party" if they pass health care bill

Hillary Clinton spoke out against the Republican's proposed bill on Twitter.

It's time to redefine the clitoris, according to sex education experts

"Words matter. They shape and mold our ideas and beliefs about our purpose, our bodies, our self-worth and our place in the world around us."

Al-Jazeera becomes a target amid Qatar diplomatic crisis

Gulf states are demanding the broadcaster be shut down.

5 blocks of London apartments to be evacuated over potentially flammable cladding

800 North London apartments will be evacuated following a fire inspection that turned up evidence that the buildings could be unsafe.

Tomi Lahren wants to rally women to her side after criticizing feminists and "pro-choicers"

"My view on abortion is not black-and-white," Lahren said.

These 5 states are drafting laws to limit protests on college campuses

The legislation is intended to protect free speech on campus.