The "Brosurance" ad campaign in Colorado may have been mocked on a national scale, but it got one thing right: it went viral. The biggest problem with the ACA is that it is perhaps the most convoluted and misunderstood piece of legislation of our time. Engaging the young demographic has been cited as a challenge for the minds in Washington, but perhaps they should be the ones challenging us.
With the current flood of emerging technology, we as Americans learn and interact in tandem with digital media. While the "Brosurance" ads ahcieved the massive viewership essential to effective media marketing, they grossly misrepresented the audience they tried to reach. Why not just have us to do it for them?
Crowdsourcing has quickly become an extremely viable and cost-effective form of advertising. If the government along with insurers were to challenge millenials to create effective media about the ACA, similar to Super Bowl ad contests, they would be sure to find some brilliant material.